Fidelity bank banner Bayelsa State banner
Nigeria building Africa’s biggest Free To Air TV platform, says Minister

By News Express on 24/02/2018

Share on facebook Yahoo mail icon Gmail icon Share on Google+

Views: 734


Nigeria is building what will be Africa’s biggest and most lucrative Free To Air Television platform, with the ongoing transition from analogue to digital television in the country, the Minister of Information and Culture, Alhaji Lai Mohammed, has said.

“With over 24 million TV households, and being the capital of African creativity in Music and Film, I am now more than convinced that we will also become the capital of Television in Africa within the next few years,” the Minister said at the launch of the digital television in Osogbo, Osun State, on Friday.

He said everyone, including mobile phone companies, advertisers, content producers, electronic manufacturers, Nollywood and state governments, stands to benefit from the transition.

Alhaji Mohammed said mobile phone companies should leverage on the set top boxes that give owners access to the free television channels to get data to the 24 million TV households in the country, adding: “With the boxes we have introduced, your data can be taken into every home in Nigeria for use in consuming video.”

He said the transition will also benefit advertisers, noting: “We are finally going to be able to bring all those 180 million eyeballs to the doorsteps of your product, with the technology that will make it easier for you to target identified customers and make every Naira you spend on advertising worth its while.”

The Minister said content producers will no longer pay to get their content aired, but will instead be paid, thanks to myriad of channels and a well-managed Audience Measurement System.

He urged Electronics Manufacturers to, through the massive sale of television sets, decoders and dongles, provide jobs for Nigerians and become exporters of the appliances to the rest of Africa.

“To Nollywood, your movies can now be sold directly to all homes in Nigeria without the need of a VCD, DVD or even the Internet, using the DSO platform to market and sell films,” Alhaji Mohammed said. He also advised state governments to take advantage of the Digital Switch Over (DSO) platform to engage residents, disseminate information and for job creation in both the production and distribution sectors.

With the DSO launch in Osogbo, Osun State, digital television has now been rolled out in five states and the Federal Capital Territory (FCT).

The DSO was formally launched in Jos, Plateau State, in April 2016, followed by the FCT, Kwara, Kaduna and Enugu states.

•Photo shows, from left: The Deputy Governor of Osun State, Mrs. Grace Titilayo Laoye-Tomori; Governor of Osun State, Ogbeni Rauf Aregbesola; Minister of Information and Culture, Alhaji Lai Mohammed, and the Director General of the National Broadcasting Commission, Mallam Ishaq Modibbo Kawu, at the launch of the Digital Switch Over in Osogbo on Friday.

Source News Express

Posted 24/02/2018 7:40:57 PM

 

Share on facebook Yahoo mail icon Gmail icon Share on Google+


 

CLASSIFIED ADS

REVEALED: 3 natural ways to get stronger erections, last 25 minutes on bed, and increase manhood size without using drugs. Also, Natural Prostrate Enlargement Remedy.. Get In HERE...

 

You may also like...
Rivers APC hails Obaseki’s emergence as Edo’s new...

Flood imminent in 5 Kaduna councils – Environmental...

Islamic scholars caution pilgrims, assure of safer Hajj...

Herdsmen attack on Jalingo Seminary a declaration of...

Pensioners open ‘Internally Displaced Pensioners’ Camp in Osun...

Rains likely today in Abuja, Lafia, Port Harcourt,...

It will be yet another day of clouds...

Buhari will go to jail for his atrocities...

IPOB shuts down Owerri, insists on Biafra

Ogah and the theory of imperfect crime, By...

APC community leader reportedly buried alive in Rivers...

Exclude US from MSF Hospital probe panel, Ex-MDCAN...

 

Latest News Airways passengers catch couple having sex in seat behind them Court order: Why we’ve not arrested Uwazuruike — Police Boko Haram attacks Borno military barracks Student kills parents, self over eczema US, Europe told to impose sanctions on Nigeria over killings of Biafra protesters •No going back on petition to ICC, says HURIWA 2019: Over 100 parties to contest, registered voters top 80m — INEC Offa Robbery: NOPRIN warns against compromise, cover-up Unemployed graduates hail Dickson as Bayelsa begins recruitment of 1,000 fresh civil servants Sarasuka gang leader, 32 others in police net Why I want to be Osun Governor – Reps Deputy Speaker, Lasun Cameroonian separatists have killed 84 troops since Sept. 2017: Government APC national convention: Fears over parallel delegates

 

Most Read Nigerian female sex addict opens up, says ‘I like it with both men and women’ (352,264 views) NUDE PHOTO OF OMOTOLA JALADE-EKEINDE surfaces online (351,600 views) Shameless Genevieve Nnaji exposes breasts in public (280,191 views) Finally named: The full list of friends of Nigerian female sex addict who prowled Facebook (230,068 views) Igbo scholar disgraces Femi Fani-Kayode •Demolishes claims on Igbo/Yoruba history with facts and figures (209,053 views) OLUMBA OLUMBA OBU (the one who called himself God) IS DEAD (208,757 views) Breaking News: POPULAR REVEREND CONVERTS TO ISLAM in Kaduna (Nigeria) (181,798 views) OBJ’s son reported dead in Lagos plane crash •Names of more victims emerge (163,893 views) THE FINAL DISGRACE: Igbo scholar unleashes more facts about Igbo/Yoruba history, finishes off Femi Fani-Kayode with second article (153,913 views) My wasted years in Olumba Olumba Obu’s Evil Brotherhood (148,602 views) Lagos plane crash: Journalist releases victims’ names (143,829 views) Gunmen kill ASP, 2 other police officers in vain bid to kidnap Rivers PDP chieftain (135,659 views)

 

Categories Advertorials (3) African Press Organisation (81) Art & Literature (50) Business & Economy (3,258) Business Verdict (44) Columnists (868) Complaints & Requests (94) Enterprise & Opportunities (207) Entertainment (505) Features (607) Global Business Monitor (283) International (2,044) Interview (154) Live Commentary (28) Love Matters (124) News (36,364) Opinion (1,004) Pidgin (10) Politics (5,295) Religion (770) Sports (1,552) Stock Watch (30) AMA & Al Jazeera Global Update

 

CBN banner

Firstmobile banner

 

 

NEWS EXPRESS TV

Portugal v Spain 2018

 

APO Group Partner

 

 

CLASSIFIED ADS

GOCOP Accredited Member

GOCOP Accredited member

 

 

Africa Media Agency and Al Jazeera

Advertisement