Fidelity bank banner Bayelsa State banner
Nigeria building Africa’s biggest Free To Air TV platform, says Minister

By News Express on 24/02/2018

Share on facebook Yahoo mail icon Gmail icon Share on Google+

Views: 793


Nigeria is building what will be Africa’s biggest and most lucrative Free To Air Television platform, with the ongoing transition from analogue to digital television in the country, the Minister of Information and Culture, Alhaji Lai Mohammed, has said.

“With over 24 million TV households, and being the capital of African creativity in Music and Film, I am now more than convinced that we will also become the capital of Television in Africa within the next few years,” the Minister said at the launch of the digital television in Osogbo, Osun State, on Friday.

He said everyone, including mobile phone companies, advertisers, content producers, electronic manufacturers, Nollywood and state governments, stands to benefit from the transition.

Alhaji Mohammed said mobile phone companies should leverage on the set top boxes that give owners access to the free television channels to get data to the 24 million TV households in the country, adding: “With the boxes we have introduced, your data can be taken into every home in Nigeria for use in consuming video.”

He said the transition will also benefit advertisers, noting: “We are finally going to be able to bring all those 180 million eyeballs to the doorsteps of your product, with the technology that will make it easier for you to target identified customers and make every Naira you spend on advertising worth its while.”

The Minister said content producers will no longer pay to get their content aired, but will instead be paid, thanks to myriad of channels and a well-managed Audience Measurement System.

He urged Electronics Manufacturers to, through the massive sale of television sets, decoders and dongles, provide jobs for Nigerians and become exporters of the appliances to the rest of Africa.

“To Nollywood, your movies can now be sold directly to all homes in Nigeria without the need of a VCD, DVD or even the Internet, using the DSO platform to market and sell films,” Alhaji Mohammed said. He also advised state governments to take advantage of the Digital Switch Over (DSO) platform to engage residents, disseminate information and for job creation in both the production and distribution sectors.

With the DSO launch in Osogbo, Osun State, digital television has now been rolled out in five states and the Federal Capital Territory (FCT).

The DSO was formally launched in Jos, Plateau State, in April 2016, followed by the FCT, Kwara, Kaduna and Enugu states.

•Photo shows, from left: The Deputy Governor of Osun State, Mrs. Grace Titilayo Laoye-Tomori; Governor of Osun State, Ogbeni Rauf Aregbesola; Minister of Information and Culture, Alhaji Lai Mohammed, and the Director General of the National Broadcasting Commission, Mallam Ishaq Modibbo Kawu, at the launch of the Digital Switch Over in Osogbo on Friday.

Source News Express

Posted 24/02/2018 7:40:57 PM

 

Share on facebook Yahoo mail icon Gmail icon Share on Google+


 

CLASSIFIED ADS

 

You may also like...
Elumelu joins Obama, World Leaders for Obama Foundation’s...

Doctors separate conjoined twins at FMC Yola

13 pro-Biafra activists reportedly shot dead as IPOB...

Anglican Bishop condemns Obasanjo's attack on Jonathan

CAF picks Nigerian women referees for FIFA U-20...

Enugu killings: Militants give herdsmen 14 days ultimatum...

Ikpeazu swears-in 20 commissioners

Village Head, 3 others arrested for allegedly killing...

2019: I remain in APC — Gov Sani-Bello...

Cognitive Dissonance (Part 3): The triumph of ideas...

MMM may not survive this week: Insider

Wenger breaks record as Arsenal downs Chelsea to...

 

Latest News Group demands investigation of ARM Pension Managers for withholding retirees’ pensions Osun Guber: Why 435,000 registered voters won’t vote — INEC I have not stepped down for Omisore — Adeleke Shock, disbelief, trail Gen. Bamigboye’s death Over 150 competitors, 20,000 people to attend skills festival in Abuja Cholera kills 61 in Yobe 1.1 million Nigerians currently on treatment for HIV — NACA DG 30 houses, shops razed in Niger tanker explosion 2019: Tambuwal’s youthful age a great asset to Nigeria — Fayose ANN adopts UDHR, preaches peaceful alliance GOGAN defends Bichi’s appointment as DSS DG, slams Buhari’s critics Sub-Saharan Africa has highest number of poor people in the world: World Bank

 

Most Read NUDE PHOTO OF OMOTOLA JALADE-EKEINDE surfaces online (395,190 views) Nigerian female sex addict opens up, says ‘I like it with both men and women’ (376,106 views) Shameless Genevieve Nnaji exposes breasts in public (307,715 views) Finally named: The full list of friends of Nigerian female sex addict who prowled Facebook (250,160 views) OLUMBA OLUMBA OBU (the one who called himself God) IS DEAD (231,693 views) Igbo scholar disgraces Femi Fani-Kayode •Demolishes claims on Igbo/Yoruba history with facts and figures (221,343 views) Breaking News: POPULAR REVEREND CONVERTS TO ISLAM in Kaduna (Nigeria) (199,580 views) OBJ’s son reported dead in Lagos plane crash •Names of more victims emerge (181,222 views) My wasted years in Olumba Olumba Obu’s Evil Brotherhood (165,291 views) THE FINAL DISGRACE: Igbo scholar unleashes more facts about Igbo/Yoruba history, finishes off Femi Fani-Kayode with second article (163,149 views) Lagos plane crash: Journalist releases victims’ names (157,851 views) Gunmen kill ASP, 2 other police officers in vain bid to kidnap Rivers PDP chieftain (146,653 views)

 

Categories Advertorials (3) African Press Organisation (81) Art & Literature (63) Business & Economy (3,614) Business Verdict (52) Columnists (932) Complaints & Requests (94) Enterprise & Opportunities (207) Entertainment (547) Features (652) Global Business Monitor (301) International (2,416) Interview (164) Live Commentary (28) Love Matters (144) News (39,028) Opinion (1,109) Pidgin (11) Politics (6,670) Religion (869) Sports (1,697) Stock Watch (33) AMA & Al Jazeera Global Update

 

CBN banner

Firstmobile banner

 

 

NEWS EXPRESS TV

I am Imo State's New Governor -- Okorocha's son-in-law Uche Nwosu...

 

APO Group Partner

 

 

CLASSIFIED ADS

GOCOP Accredited Member

GOCOP Accredited member

 

 

Africa Media Agency and Al Jazeera

Advertisement