Fidelity bank banner Bayelsa State banner
Zuckerberg fights to save Facebook

By Seth Fiegerman on 13/01/2018

Share on facebook Yahoo mail icon Gmail icon Share on Google+

Views: 1,504

•Facebook CEO Mark Zuckerberg
•Facebook CEO Mark Zuckerberg

If there’s one thing Mark Zuckerberg has consistently excelled at as Facebook’s CEO, it’s destroying his enemies.

When Google (GOOGL) launched Google Plus, a rival social network, Zuckerberg put Facebook (FB) in a state of “lockdown” and informed employees that “Carthage must be destroyed,” according to one tell-all book from a former employee.

After Snapchat (SNAP) began gaining traction several years ago, Zuckerberg tried to buy the company and, failing that, pushed out a long list of features and new apps to clone the disappearing messaging app.

Google Plus is no longer viewed as a threat to Facebook. Snapchat is struggling to grow its audience. Now, Zuckerberg is turning his focus to a new enemy: Facebook itself.

On Thursday, Facebook announced a major change to News Feed, its central feature, to prioritize posts from friends and family over posts from publishers and brands.

The goal, according to Zuckerberg and Facebook, is to boost the “well-being” of the billions of people who use the social network by encouraging users to have more conversations and connections with peers, rather than being bombarded by brands.

In short, Facebook wants to show the world that it can still be a positive force in peoples’ lives – or at least show that it's really, truly trying to be.

Since the 2016 U.S. election, Facebook has come under fire for stories about fake news, Russian propaganda, filter bubbles and social media addiction. Facebook has also been described as enabling ethnic cleansing in Myanmar and Facebook’s WhatsApp was cited as a cause of beatings in India after a fake news story went viral.

Suddenly, the most existential threat Zuckerberg faces isn’t some rival service. It’s his own.

The media is increasingly fixated on the dark, unintended consequences of Facebook and other social networks. Regulators are scrutinising the company more than ever before. Former Facebook executives have spoken out to express regret about what they built. And so has Zuckerberg.

“For the ways my work was used to divide people rather than bring us together, I ask forgiveness and I will work to do better,” Zuckerberg wrote in a Facebook post for Yom Kippur in September.

“Controlling the narrative at this juncture is critical, particularly when it comes to the press and regulators,” James Cakmak, an analyst with Monness, Crespi, Hardt, wrote in an investor note Friday morning about the News Feed change.

Perhaps with that goal in mind, Zuckerberg has already gone on a listening tour across the country, revised the company’s mission statement and pledged to cut into Facebook’s profits to prevent abuse of the platform.

Earlier this month, Zuckerberg said his personal goal for 2018 is to focus on “fixing” Facebook’s many problems. The short list he cited includes “abuse and hate, defending against interference by nation states, or making sure that time spent on Facebook is time well spent.”

The News Feed update is the first of those fixes, refocusing the company on the quality of time users spend on the platform, rather than the quantity.

Even if it ends up helping Facebook’s public image, there are other risks here for Zuckerberg. The News Feed change has already rattled publishers and investors who worry about it now being harder for businesses to reach customers on the platform. Facebook’s stock fell 4% in early trading Friday.

Then there are the societal concerns. If the last year has shown anything, it’s that seemingly banal product decisions can yield tremendous unforeseen consequences. By prioritising content that sparks conversations with friends, Facebook could risk promoting more polarising and opinionated posts that generate lots of comments, only adding to the filter bubble.

But inaction isn’t an option for Zuckerberg either. Not only is he trying to protect Facebook’s image, he’s also trying to protect his own.

In one interview published Thursday, Zuckerberg suggested a renewed interest in his legacy following the birth of his two children: “It’s important to me that when Max and August grow up that they feel like what their father built was good for the world.” (CNN)

Source News Express

Posted 13/01/2018 10:58:04 AM

 

Share on facebook Yahoo mail icon Gmail icon Share on Google+


 

CLASSIFIED ADS

 

You may also like...
Liverpool, the biggest club in the world, gushes...

My take on Evans, the Billionaire Kidnapper, By...

FG raises N110b bonds

Peterside flays alleged Rivers PDP plot to expel...

UNFPA, University of Ibadan partner for sustainable development...

Relations of deceased pensioners protest unpaid entitlements

Imo mechanics agree to relocate to Ultra-Modern Mechanic...

Judge’s absence stalls judgment on El-Zakzaky’s suit

Boko Haram is broke — UN

Scores die in multiple vehicle crashes along Ore-Benin...

PDP Governors' Forum: Fayose moves against Mimiko, petitions...

Siasia apologises to Nigerians over loss

 

Latest News 2019: Atiku, Tambuwal, Saraki, Jang, others cross first hurdle Ohanaeze sabotaging Igbo interests — IPOB •Attacks Uwazuruike and South-East Governors Lagos APC: Controversy trails Sanwo-Olu’s alleged withdrawal Journalist sentenced to 5,000 years in prison laments ordeal 2019 Presidency: PDP may drop aspirants with graft cases FIRS to block bank accounts of 6772 corporate tax defaulters APC mulls automatic tickets for National Assembly members We’re still being kidnapped, Igbo traders in Cross River cry out FG recalls Paris Club refund for 5 states •The affected states Osun Guber Poll: Declare PDP winner to avert national crisis, Secondus tells INEC •Cries blue murder Salary Arrears: Bayelsa Government assures workers of full payment Akwa Ibom royal fathers reiterate support for Governor Emmanuel

 

Most Read NUDE PHOTO OF OMOTOLA JALADE-EKEINDE surfaces online (397,070 views) Nigerian female sex addict opens up, says ‘I like it with both men and women’ (377,035 views) Shameless Genevieve Nnaji exposes breasts in public (308,894 views) Finally named: The full list of friends of Nigerian female sex addict who prowled Facebook (250,849 views) OLUMBA OLUMBA OBU (the one who called himself God) IS DEAD (232,554 views) Igbo scholar disgraces Femi Fani-Kayode •Demolishes claims on Igbo/Yoruba history with facts and figures (221,773 views) Breaking News: POPULAR REVEREND CONVERTS TO ISLAM in Kaduna (Nigeria) (200,297 views) OBJ’s son reported dead in Lagos plane crash •Names of more victims emerge (181,821 views) My wasted years in Olumba Olumba Obu’s Evil Brotherhood (165,960 views) THE FINAL DISGRACE: Igbo scholar unleashes more facts about Igbo/Yoruba history, finishes off Femi Fani-Kayode with second article (163,503 views) Lagos plane crash: Journalist releases victims’ names (158,323 views) Gunmen kill ASP, 2 other police officers in vain bid to kidnap Rivers PDP chieftain (147,019 views)

 

Categories Advertorials (3) African Press Organisation (81) Art & Literature (63) Business & Economy (3,628) Business Verdict (52) Columnists (933) Complaints & Requests (94) Enterprise & Opportunities (207) Entertainment (547) Features (653) Global Business Monitor (301) International (2,434) Interview (165) Live Commentary (28) Love Matters (144) News (39,129) Opinion (1,111) Pidgin (11) Politics (6,747) Religion (873) Sports (1,706) Stock Watch (34) AMA & Al Jazeera Global Update

 

CBN banner

Firstmobile banner

 

 

NEWS EXPRESS TV

Anthony Joshua vs Alexander Povetkin: Highlights

 

APO Group Partner

 

 

CLASSIFIED ADS

GOCOP Accredited Member

GOCOP Accredited member

 

 

Africa Media Agency and Al Jazeera

Advertisement