NewsExpress advert FCMB banner Fidelity bank banner NewsExpress advert
Malta Guinness launches ‘Fuel your Greatness’ campaign, unfolds plan for international competition in 2018

By News Express on 21/12/2017

Share on facebook Yahoo mail icon Gmail icon Share on Google+

Views: 866

•Music star Mr Eazi
•Music star Mr Eazi

This week will see Malta Guinness’s brand new ‘Fuel your Greatness” campaign kicking off in Nigeria with the launch of a new TV, outdoor and radio campaign. Starring locally nurtured talent Lemmy and the music of Mr Eazi, the campaign was developed to celebrate the can-do attitude of Nigerians who use their positive attitude and mentality to turn goodness into greatness everyday. Malta Guinness is a premium malt drink, packed full of goodness and energy with vitamins B1, B2, B3 and B6.

The new TVC dramatises the difference that can be made when people seize the day and turn their Goodness into Greatness, through a series of humorous scenes – all led by Lemmy, a talent that first came to light in the iconic Malta Guinness Street Dance competition. The TVC also uses music from Nigerian artiste Mr Eazi, whose meteoric rise in fame has seen him rated Apple’s newest #upnext artiste as well as performed on James Cordens’ ‘Late Show’.

This campaign follows the hugely successful Malta Guinness “Go Get It” promotion in Nigeria, which ran from August till November 2017, rewarding loyal consumers with cash and airtime prizes. The promotion inspired people to live their dreams and ‘Go Get It’. Big cash prize winners of N1 million and N100,000were partnered with leading edge entrepreneurs to help them not only win big, but move to the next level of making their dreams a reality, literally turning their Goodness into Greatness.

Next year, Malta Guinness will be seeking out Nigerians from all around the country to compete in a completely new international competition – the Maltavator Challenge. Developed by Malta Guinness, this TV competition will pitch the skills of the very best from Nigeria, Ghana, Ivory Coast and Ethiopia as they take on physical challenges and mental obstacles and literally turn their Goodness into Greatness. Scheduled to be broadcast over an 11-week period right here in Nigeria, viewers from home will be able to support their country as talented people show off their skills.

Speaking about the campaign, Brand Manager Ifeoma Agu commented: “This is such an exciting time for Malta Guinness in Nigeria. Coming straight off the back of an incredible promotion where we were able to give away One Hundred Million Naira (N100,000,000) to our loyal consumers. This new set of activity from Malta Guinness will blow the minds of Nigerian consumers. Our amazing new TV ad has been created with the very best talent such as Lemmy and Mr Eazi, who we are now showcasing across the world. Not only that, we will soon be giving Nigerians, our beloved consumers, the chance to represent their country  and take part in one of the biggest internationally televised competitions – the Maltavator Challenge and fuel their Greatness.”

 

Source News Express

Posted 21/12/2017 10:43:04 AM

 

Share on facebook Yahoo mail icon Gmail icon Share on Google+


 

CLASSIFIED ADS

REVEALED: 3 natural ways to get stronger erections, last 25minutes on bed, and increase manhood size without using drugs. Also, Natural Prostrate Enlargement Remedy.. Get In HERE...

 

You may also like...
Lagos Govt. terminates Badagry 48-room hotel project contract...

Security operatives storm deadly forest, recover 30,000 stolen...

Anioma loses Delta governorship ticket at the last...

Police unmasks sponsor of Offa bank robberies

Journalist wins N10m Airtel promo •Over N250m doled...

Okorocha is deceiving you, Udenwa tells Imo people...

Dust haze, poor visibility to continue today in...

Drama in court as accused refuses to return...

Oyo confirms Lassa fever outbreak

3,000MW power generation plan on course — Ambode...

Suspected Boko Haram fighters launch three attacks on...

Buhari rejects Nigerian Peace Corps Bill

 

Latest News APC group, PDP, SDP, Obasanjo’s CNM, others to form new party Forex: IMF Seeks Unified Exchange Rate Regime Nigeria is playing with fire - IPOB threatens Lagos to unveil new statue of Gani Fawehinmi Few days to LG polls, fire guts Kaduna electoral commission office 2019 Guber: Anioma Nation endorses Okowa as sole candidate Security challenges loom over Buhari’s re-election bid Flood sweeps away 8-year-old girl in Anambra 23 cultists, 15 other suspected criminals in trouble 10 injured as rainstorm wreaks havoc in Delta Kogi recruits 1,800 caterers for school feeding programme Promoters of Alex intensify campaigns ahead of BBNaija grand finale

 

Most Read Nigerian female sex addict opens up, says ‘I like it with both men and women’ (339,172 views) NUDE PHOTO OF OMOTOLA JALADE-EKEINDE surfaces online (334,048 views) Shameless Genevieve Nnaji exposes breasts in public (267,318 views) Finally named: The full list of friends of Nigerian female sex addict who prowled Facebook (219,765 views) Igbo scholar disgraces Femi Fani-Kayode •Demolishes claims on Igbo/Yoruba history with facts and figures (201,815 views) OLUMBA OLUMBA OBU (the one who called himself God) IS DEAD (197,733 views) Breaking News: POPULAR REVEREND CONVERTS TO ISLAM in Kaduna (Nigeria) (172,526 views) OBJ’s son reported dead in Lagos plane crash •Names of more victims emerge (154,895 views) THE FINAL DISGRACE: Igbo scholar unleashes more facts about Igbo/Yoruba history, finishes off Femi Fani-Kayode with second article (146,846 views) My wasted years in Olumba Olumba Obu’s Evil Brotherhood (138,570 views) Lagos plane crash: Journalist releases victims’ names (136,604 views) Gunmen kill ASP, 2 other police officers in vain bid to kidnap Rivers PDP chieftain (129,322 views)

 

Categories Advertorials (3) African Press Organisation (81) Art & Literature (36) Business & Economy (3,064) Business Verdict (40) Columnists (836) Complaints & Requests (94) Enterprise & Opportunities (207) Entertainment (481) Features (568) Global Business Monitor (262) International (1,920) Interview (149) Live Commentary (28) Love Matters (116) News (34,645) Opinion (915) Pidgin (10) Politics (4,798) Religion (722) Sports (1,483) Stock Watch (28) AMA & Al Jazeera Global Update

 

 

NLNG Science and Literature Prize Awards

 

 

NEWS EXPRESS TV

Boko Haram commanders surrender

 

APO Group Partner

 

 

CLASSIFIED ADS

REVEALED: 3 natural ways to get stronger erections, last 25minutes on bed, and increase manhood size without using drugs. Also, Natural Prostrate Enlargement Remedy.. Get In HERE...

GOCOP Accredited Member

GOCOP Accredited member

 

 

Africa Media Agency and Al Jazeera

Advertisement