Fidelity bank banner Bayelsa State banner
Skye Bank releases new TV commercial highlighting the importance of consumer power in modern marketing

By News Express on 22/11/2017

Share on facebook Yahoo mail icon Gmail icon Share on Google+

Views: 684


Skye Bank Plc has released a new television commercial designed to leverage its robust, onmi-channel SkyeXperience platform to reinforce its pedigree as leader in the use of technology to facilitate financial services transactions.

Themed “You are in Control,” the new television commercial leverages the uniform experience of Skye Bank’s internet banking application to point the way forward for customers who desire speed, convenience and security in a market where app experiences vary across devices of desktops, tablets and mobile.

Speaking on the new campaign, Head Strategic Brand Management, Skye Bank Plc, Mr. Nduneche Ezurike, said that the SkyeXperience TV commercial is a compelling narrative in consumer lifestyle focusing on the middle, upper and SME segment of the market.

He said the key value of the SkyeXperience platform that differentiates it from others in the market is its omni-channel, single sign-on across platforms as well as its self service capability which provides convenience for the customer enabling him or her to navigate with little or no assistance from anyone.

Justifying the theme for the commercial, Ezurike said the age of Consumerism has ensured that organisations and brands are now owned by the consumers as a result of which it has become important to ensure that platforms, channels and engagement processes are designed to give premium to those for whom the brand exists.

“Organisations have lost the sole power to build brands. Brands these days are built by consumers through social conversations amongst peers and friends mostly on product benefits and brand experience. For this reason therefore, the campaign seeks to highlight an affirmation for consumer power by letting them know that they are “in control,” he stated

Ezurike noted that rather than the usual shared values advertising wherein the institution seeks consumer connection by brandishing its corporate values, SkyeXperience focused on a “personal benefits advertising” which focuses on individual gains of each and every customer how to reach out and empower the consumer regardless of his operating environment.

He also stated that though the television commercial is a product advert material, the communication was designed to double as a product-led corporate advertising material wherein the producers are able to fuse corporate narratives with the values of product marketing.

On how the commercial was produced, Ezurike revealed that the advert material was a product of internal crowd sourcing, which was coordinated by the Marketing Communication team of the bank, emphasising that “there is no greater form of creativity or innovation that can be greater than the coordinated ideas of over 5,000 staff who interact with millions of customers across the country.”

Skye Bank has been known for pioneering great advertising especially in the area of Sonic branding; such materials as “HakunaMatata”, “Saying Yes”, are some previous memorable campaigns driven by the bank.

Source News Express

Posted 22/11/2017 2:32:21 PM

 

Share on facebook Yahoo mail icon Gmail icon Share on Google+


 

CLASSIFIED ADS

REVEALED: 3 natural ways to get stronger erections, last 25 minutes on bed, and increase manhood size without using drugs. Also, Natural Prostrate Enlargement Remedy.. Get In HERE...

 

You may also like...
PDP’s umbrella large enough to accommodate everyone, says...

Sunny condition to prevail n the North today,...

Senator Ogola’s PhD exposed as fake

PDP chairmanship: North throws weight behind South West...

How Zimbabwean leader survived assassination attempt

Sexual Harassment: Saraki bemoans negative impact on learning...

Death of Ambassador Ralph Uwechue a big loss...

Ghana and Togo possible next targets for terrorist...

Business Schools’ Worst Idea: Why ‘Maximise Shareholder Value’...

Air Force crew perishes as chopper crashes in...

Natcom to roll-out 4G network in Lagos, PH...

‘Emefiele’s detractors, enemies of Nigeria’

 

Latest News Ex-militants picket Governor’s office over unpaid entitlements I’ll win 2019 presidential polls — Dankwambo •Vows to be a warrior in the fight against poverty, injustices Flood kills at least 45 in Katsina ‘I Don’t Lose Battles’: Fayose reacts to Ekiti election result, attacks Buhari Sex for Marks Scandal: Victim nowhere to be found – Panel Fidelity Bank donates N50m to LSSTF Four-storey building collapses in Anambra 2019: We'll resist rigging with absolute force – PDP Adamawa APC lawmakers defect to ADC Buhari orders immediate repatriation of Nigerians stranded in Russia Two jobless men get N1m bail over stolen phones Ekiti polls: PDP refutes allegation of N5b donation to Fayose

 

Most Read NUDE PHOTO OF OMOTOLA JALADE-EKEINDE surfaces online (361,487 views) Nigerian female sex addict opens up, says ‘I like it with both men and women’ (358,088 views) Shameless Genevieve Nnaji exposes breasts in public (286,414 views) Finally named: The full list of friends of Nigerian female sex addict who prowled Facebook (235,037 views) OLUMBA OLUMBA OBU (the one who called himself God) IS DEAD (214,206 views) Igbo scholar disgraces Femi Fani-Kayode •Demolishes claims on Igbo/Yoruba history with facts and figures (212,404 views) Breaking News: POPULAR REVEREND CONVERTS TO ISLAM in Kaduna (Nigeria) (186,174 views) OBJ’s son reported dead in Lagos plane crash •Names of more victims emerge (168,155 views) THE FINAL DISGRACE: Igbo scholar unleashes more facts about Igbo/Yoruba history, finishes off Femi Fani-Kayode with second article (156,170 views) My wasted years in Olumba Olumba Obu’s Evil Brotherhood (152,483 views) Lagos plane crash: Journalist releases victims’ names (147,409 views) Gunmen kill ASP, 2 other police officers in vain bid to kidnap Rivers PDP chieftain (138,676 views)

 

Categories Advertorials (3) African Press Organisation (81) Art & Literature (52) Business & Economy (3,344) Business Verdict (45) Columnists (886) Complaints & Requests (94) Enterprise & Opportunities (207) Entertainment (516) Features (614) Global Business Monitor (284) International (2,130) Interview (157) Live Commentary (28) Love Matters (127) News (37,179) Opinion (1,024) Pidgin (10) Politics (5,581) Religion (783) Sports (1,611) Stock Watch (33) AMA & Al Jazeera Global Update

 

CBN banner

Firstmobile banner

 

 

NEWS EXPRESS TV

FRANCE vs CROATIA 4-2 Highlights & Goals 2018

 

APO Group Partner

 

 

CLASSIFIED ADS

GOCOP Accredited Member

GOCOP Accredited member

 

 

Africa Media Agency and Al Jazeera

Advertisement