Save Austin Fair Yudala banner
Skye Bank releases new TV commercial highlighting the importance of consumer power in modern marketing

By News Express on 22/11/2017

Share on facebook Yahoo mail icon Gmail icon

Views: 302


Skye Bank Plc has released a new television commercial designed to leverage its robust, onmi-channel SkyeXperience platform to reinforce its pedigree as leader in the use of technology to facilitate financial services transactions.

Themed “You are in Control,” the new television commercial leverages the uniform experience of Skye Bank’s internet banking application to point the way forward for customers who desire speed, convenience and security in a market where app experiences vary across devices of desktops, tablets and mobile.

Speaking on the new campaign, Head Strategic Brand Management, Skye Bank Plc, Mr. Nduneche Ezurike, said that the SkyeXperience TV commercial is a compelling narrative in consumer lifestyle focusing on the middle, upper and SME segment of the market.

He said the key value of the SkyeXperience platform that differentiates it from others in the market is its omni-channel, single sign-on across platforms as well as its self service capability which provides convenience for the customer enabling him or her to navigate with little or no assistance from anyone.

Justifying the theme for the commercial, Ezurike said the age of Consumerism has ensured that organisations and brands are now owned by the consumers as a result of which it has become important to ensure that platforms, channels and engagement processes are designed to give premium to those for whom the brand exists.

“Organisations have lost the sole power to build brands. Brands these days are built by consumers through social conversations amongst peers and friends mostly on product benefits and brand experience. For this reason therefore, the campaign seeks to highlight an affirmation for consumer power by letting them know that they are “in control,” he stated

Ezurike noted that rather than the usual shared values advertising wherein the institution seeks consumer connection by brandishing its corporate values, SkyeXperience focused on a “personal benefits advertising” which focuses on individual gains of each and every customer how to reach out and empower the consumer regardless of his operating environment.

He also stated that though the television commercial is a product advert material, the communication was designed to double as a product-led corporate advertising material wherein the producers are able to fuse corporate narratives with the values of product marketing.

On how the commercial was produced, Ezurike revealed that the advert material was a product of internal crowd sourcing, which was coordinated by the Marketing Communication team of the bank, emphasising that “there is no greater form of creativity or innovation that can be greater than the coordinated ideas of over 5,000 staff who interact with millions of customers across the country.”

Skye Bank has been known for pioneering great advertising especially in the area of Sonic branding; such materials as “HakunaMatata”, “Saying Yes”, are some previous memorable campaigns driven by the bank.

Source News Express

Posted 22/11/2017 2:32:21 PM

 

Share on facebook Yahoo mail icon Gmail icon


 

CLASSIFIED ADS

Let us build the most comprehensive online database of worthy and credible Nigerians from all walks of life. It is worth doing!

Loss Off Your Belly Fats, Upper Arm Fat and Body Fats In 2weeks Time.. Click HERE To Start Now!

 

You may also like...
Day Buhari met Kano whizz kids in India...

North-East residents hail Service Chiefs over efforts to...

Breaking: Jammeh hits roadblock in court

Rivers First Lady makes case for Special Trust...

Nigerian Customs impounds 2 helicopters

The truth about the Igbo Heroes Day massacre...

National Theatre disappoints fun seekers

Ribadu moves to actualise governorship ambition, finally dumps...

Ijaw group raises alarm, says wanted militant still...

Akpabio flags off empowerment of constituents

FG soon to commence payment of workers’ outstanding...

Independence: FG declares Monday public holiday

 

Latest News Dangote begins construction of job centre in Abia BOI, Unity Bank in court over N150m loan Presidential committee to destroy 5,000 illicit weapons in Zamfara •Over 1,000 destroyed in Benue, Katsina Senate overrules Okpara Varsity VC, orders recall of 400 sacked staff Bankers aid money laundering in Nigeria, says Ribadu Nigeria signs Joint Declaration on Economic Cooperation with European Free Trade Association PDP convention: Reconciliation Committee to address grievances, says Dickson Ijaw youths vow to fish out killers of British aid worker FG’s priority is to create better environment for investments — Udoma Deposition threat, an affront to Ibadan people — Olubadan 15,000 innocent civilians killed under Buhari’s watch — Intersociety •Slams atrocity perpetrators and their agents Lagos seals Chisco, Ifex, GUO, other transporters’ offices

 

Most Read Nigerian female sex addict opens up, says ‘I like it with both men and women’ (300,893 views) NUDE PHOTO OF OMOTOLA JALADE-EKEINDE surfaces online (285,747 views) Shameless Genevieve Nnaji exposes breasts in public (230,450 views) Finally named: The full list of friends of Nigerian female sex addict who prowled Facebook (193,388 views) Igbo scholar disgraces Femi Fani-Kayode •Demolishes claims on Igbo/Yoruba history with facts and figures (183,433 views) OLUMBA OLUMBA OBU (the one who called himself God) IS DEAD (170,053 views) Breaking News: POPULAR REVEREND CONVERTS TO ISLAM in Kaduna (Nigeria) (147,173 views) THE FINAL DISGRACE: Igbo scholar unleashes more facts about Igbo/Yoruba history, finishes off Femi Fani-Kayode with second article (132,551 views) OBJ’s son reported dead in Lagos plane crash •Names of more victims emerge (130,572 views) Lagos plane crash: Journalist releases victims’ names (119,030 views) Gunmen kill ASP, 2 other police officers in vain bid to kidnap Rivers PDP chieftain (115,496 views) My wasted years in Olumba Olumba Obu’s Evil Brotherhood (112,105 views)

 

Categories Advertorials (3) African Press Organisation (81) Art & Literature (33) Business (2,819) Business Verdict (28) Columnists (776) Complaints & Requests (94) Enterprise & Opportunities (195) Entertainment (419) Features (522) Global Business Monitor (193) International (1,687) Interviews (138) Live Commentary (28) Love Matters (92) News (30,972) Opinion (845) Pidgin (9) Politics (4,210) Religion (653) Sports (1,381) Stock Watch (25) AMA & Al Jazeera Global Update

 

CBN Banner advert

CBN Words on marble

 

 

MOBO Awards

 

APO Group Partner

 

CLASSIFIED ADS

Let us build the most comprehensive online database of worthy and credible Nigerians from all walks of life. It is worth doing!

Loss Off Your Belly Fats, Upper Arm Fat and Body Fats In 2weeks Time.. Click HERE To Start Now!

GOCOP Accredited Member

GOCOP Accredited member

 

 

Africa Media Agency and Al Jazeera

Advertisement



 

 

CLASSIFIED ADS

Loss Off Your Belly Fats, Upper Arm Fat and Body Fats In 2weeks Time.. Click HERE To Start Now!

Let us build the most comprehensive online database of worthy and credible Nigerians from all walks of life. It is worth doing!