Fidelity bank banner Bayelsa State banner
Advertising community gathers for launch of Bel-Molokwu’s book

By News Express on 14/11/2017

Share on facebook Yahoo mail icon Gmail icon Share on Google+

Views: 556


The Nigerian advertising community would gather Thursday, November 16 to an intellectual feast in celebration of the presentation of a significant work on advertising by the second Registrar of the Advertising Practitioners Council of Nigeria, Dr Josef Bel-Molokwu.

Information and Culture Minister Alhaji Lai Mohammed is billed as a special guest of honour at the event that Chief Olu Falomo, Chairman, Reckitt Benckiser and past chairman of APCON, would chair. APCON Registrar/CEO, Alhaji Garba Bello Kankarofi, would be the chief host.

Mac Ovbiagele, APCON fellow and eminent advertising professional, would lead other advertising specialists, scholars, teachers, leading advertisers, business and media leaders at the event.

The launch would hold at the National Theatre, Iganmu, Lagos.

Bel-Molokwu, a Senior Fellow at the School of Media and Communication, Pan Atlantic University, says that his book, A Trilogy of Advertising: The Profession, The Practice, The Philosophy, seeks to “expand the cache of Nigerian advertising literature”.

A Trilogy of Advertising “is designed as a broad spectrum repertoire to serve all readership needs: studentship, scholarship, teaching, research, hands-on practice”.

A renowned scholar, Bel-Molokwu had previously authored five books on advertising. They include Business Communication Theory and Practice (1997), Advertising in Nigeria: Some Fundamental Issues (1997), co-edited with Dozie Obiaku, Principles of Advertising (1999) and Introduction to Mass Communication (including New Media) in Study Manual for the Advertising Professional Examination (2012).

Josef Bel-Molokwu won departmental and faculty best graduating student prizes in 1973 at the University of Nigeria, Nsukka. He was editor of The Renaissance, editor-in-chief and managing director of three newspaper houses and worked in advertising. He was the second Registrar/Chief Executive of APCON and has since leaving APCON served as a consultant to the industry as well as a teacher at the School of Media and Communication, Pan Atlantic University.

Source News Express

Posted 14/11/2017 7:32:55 PM

 

Share on facebook Yahoo mail icon Gmail icon Share on Google+


 

CLASSIFIED ADS

REVEALED: 3 natural ways to get stronger erections, last 25 minutes on bed, and increase manhood size without using drugs. Also, Natural Prostrate Enlargement Remedy.. Get In HERE...

 

You may also like...
Fuel queues resurface in Lagos, Ilorin, Benin City,...

World Bank to spend $495m on irrigation projects...

Owerri Prisons not raided by the police: NPS...

Omoku Killings: Obuah lauds Wike, security agencies

Olaniwun Ajayi: Exit of a Core Awoist, By...

Ekeh is Guest Speaker at IMSU-Yudala mega entrepreneurship...

It will be a day of slight dust...

Salah strikes again as Liverpool go second on...

Hope rises for improved Nigeria-Sierra Leone trade as...

Akwa Ibom Govt. partners General Electric to build...

South East group urges support for new Ohanaeze...

Anambra 2017: We have not adopted any governorship...

 

Latest News Oshiomhole, 19 others elected at APC Convention World Cup: Football fan slips into coma while celebrating Super Eagles’ victory APC Convention: Drama as Oyegun’s security detail barred from Eagle Square HURIWA to world leaders: Intervene and stop crackdown on opposition in Nigeria Ekiti Guber: INEC, APC preloading card readers — Fayose Suspected herdsmen kill 18 in Adamawa village APC National Convention: Gov. Sani-Bello optimistic of peaceful, rancor-free exercise Prophet to Obasanjo: Seek forgiveness over June 12 Cholera: 24 new cases recorded in Adamawa APC loses members to PDP in Edo Lai Mohammed faults CPJ, says no journalist is in detention in Nigeria NHRC must push for quick investigation into Bukhari’s murder, end to impunity — SAMDEN

 

Most Read Nigerian female sex addict opens up, says ‘I like it with both men and women’ (352,948 views) NUDE PHOTO OF OMOTOLA JALADE-EKEINDE surfaces online (352,759 views) Shameless Genevieve Nnaji exposes breasts in public (280,877 views) Finally named: The full list of friends of Nigerian female sex addict who prowled Facebook (230,540 views) Igbo scholar disgraces Femi Fani-Kayode •Demolishes claims on Igbo/Yoruba history with facts and figures (209,375 views) OLUMBA OLUMBA OBU (the one who called himself God) IS DEAD (209,298 views) Breaking News: POPULAR REVEREND CONVERTS TO ISLAM in Kaduna (Nigeria) (182,182 views) OBJ’s son reported dead in Lagos plane crash •Names of more victims emerge (164,372 views) THE FINAL DISGRACE: Igbo scholar unleashes more facts about Igbo/Yoruba history, finishes off Femi Fani-Kayode with second article (154,107 views) My wasted years in Olumba Olumba Obu’s Evil Brotherhood (148,967 views) Lagos plane crash: Journalist releases victims’ names (144,143 views) Gunmen kill ASP, 2 other police officers in vain bid to kidnap Rivers PDP chieftain (135,875 views)

 

Categories Advertorials (3) African Press Organisation (81) Art & Literature (50) Business & Economy (3,266) Business Verdict (44) Columnists (871) Complaints & Requests (94) Enterprise & Opportunities (207) Entertainment (507) Features (607) Global Business Monitor (284) International (2,050) Interview (155) Live Commentary (28) Love Matters (124) News (36,439) Opinion (1,005) Pidgin (10) Politics (5,322) Religion (772) Sports (1,560) Stock Watch (30) AMA & Al Jazeera Global Update

 

CBN banner

Firstmobile banner

 

 

NEWS EXPRESS TV

Nigeria vs Iceland 2-0 All Goals & Highlights

 

APO Group Partner

 

 

CLASSIFIED ADS

GOCOP Accredited Member

GOCOP Accredited member

 

 

Africa Media Agency and Al Jazeera

Advertisement