Shell Energy Entrepreneurs banner Yudala banner
Why Nigeria’s rebranding project failed — Lolu Akinwunmi

By Amechi Obiakpu, Lagos on 08/08/2017

Share on facebook Yahoo mail icon Gmail icon

Views: 747

•Branding expert Lolu Akinwunmi
•Branding expert Lolu Akinwunmi

The former CEO of the Rebranding Project Business Support Group, Lolu Akinwunmi, has said the rebranding effort of the late Minister of Information and Culture, Prof. Dora Akunyili, failed because of myriad of problems.

The Marketing Communications expert, who runs one of the leading integrated Marketing Communications outfit in the country, Prima Garnet Africa, said this last Friday at the second edition of the Brandish Meeting of Minds. He said the idea behind the exercise was to cause a shift in the narratives of the country as a way of attitudinal change.

He said the first failure of the project was being branded ‘rebranding’ which according to him hampered the exercise from achieving its objective.

“Those who associated with the late Dora Akunyili would know that she was a focussed and passionate believer in the Nigerian project, better than many of the leaders we have in the country.  When she conceived the rebranding exercise, before consulting some of us, she had gone ahead to start the ground work and when the team met with her, we found out that what Dora had in mind for the country was not rebranding but attitudinal change but at that point, she could not change the direction of the project because enormous work had gone into the project,” Akinwunmi said.

He also cited political reason as another factor that impeded the rebranding exercise. He noted that some highly placed officials frustrated the effort of the government.

“They felt Dora would be wielding too much power if the project had succeeded.

“The third problem we encountered was money. When our team was inaugurated, we requested for N50 million to ensure the smooth running of the project, covering salaries, overhead and other expenses to cover a period of time but no money was made available to us,” he averred.

He added that, the situation was so bad that he most times flew to Abuja from Lagos with his personal money. Akinwunmi voiced his concern over the lip service managers of the country pay in the bid to move the nation forward. He said every serious government has to commit to planning what it wants to achieve and the duration it will take to achieve the goals.

“South Africa ran its for eight years and India ran its for years before they arrived at where they currently are. But, Nigeria want to see solution to something it has not committed time and efforts to, which is not possible,” he concluded.

Source News Express

Posted 08/08/2017 9:40:02 PM

 

Share on facebook Yahoo mail icon Gmail icon


 

CLASSIFIED ADS

Let us build the most comprehensive online database of worthy and credible Nigerians from all walks of life. It is worth doing!

Loss Off Your Belly Fats, Upper Arm Fat and Body Fats In 2weeks Time.. Click HERE To Start Now!

 

You may also like...
Ex-soldiers should not beg for their entitlements: Sani...

Army destroys illegal bunkering site in Rivers

CBN assures on solutions to economic crisis •Clears...

Aregbesola okays Prince Akanbi as new Oluwo of...

National Conference dismisses report of delegate’s death

Petroleum Ministry clears the air on fire incident...

Buhari extols Murtala Muhammad, urges Nigerians to emulate...

Abia guber tussle: Ikpeazu, Ogah tear Ibeku clan...

EU donates N175m worth of solar refrigerators to...

APGA EXTENDS LEAD TO 17 LGs in Anambra...

Breaking News: Lawmakers impeach Nigerian deputy governor

EFCC faults oil chiefs’ bid to quash N1.5bn...

 

Latest News Man divorces wife after 44 years of marriage based on information received in his dream Rice farm: Bayelsa community disowns ex-militant leader, demands his arrest Gowon, others shun book launch in memory of Tafawa Balewa Restructuring: Urhobo seek return to Midwest Region Expert links bush burning to asthma, cancer, premature death 2019: Fani-Kayode lashes 7 Northern governors for mobilisng for Buhari’s re-election •Dismisses them as parasites, vampires Benue Killings: I never ignored Ortom’s warning — Osinbajo My 10-year ban from holding public office in Ekiti a big joke — Fayemi Kidnapped lawmaker found dead Kano commissioner, sons in police net over ‘stone devil Kwankwaso’ remark OBJ sets record as Open University graduates 14,769 Okah, other Kuje Maximum Prisons inmates in safe custody — Prisons Service

 

Most Read Nigerian female sex addict opens up, says ‘I like it with both men and women’ (314,133 views) NUDE PHOTO OF OMOTOLA JALADE-EKEINDE surfaces online (303,159 views) Shameless Genevieve Nnaji exposes breasts in public (243,435 views) Finally named: The full list of friends of Nigerian female sex addict who prowled Facebook (200,774 views) Igbo scholar disgraces Femi Fani-Kayode •Demolishes claims on Igbo/Yoruba history with facts and figures (189,534 views) OLUMBA OLUMBA OBU (the one who called himself God) IS DEAD (178,782 views) Breaking News: POPULAR REVEREND CONVERTS TO ISLAM in Kaduna (Nigeria) (155,033 views) OBJ’s son reported dead in Lagos plane crash •Names of more victims emerge (138,967 views) THE FINAL DISGRACE: Igbo scholar unleashes more facts about Igbo/Yoruba history, finishes off Femi Fani-Kayode with second article (135,751 views) Lagos plane crash: Journalist releases victims’ names (124,044 views) My wasted years in Olumba Olumba Obu’s Evil Brotherhood (121,068 views) Gunmen kill ASP, 2 other police officers in vain bid to kidnap Rivers PDP chieftain (118,561 views)

 

Categories Advertorials (3) African Press Organisation (81) Art & Literature (33) Business (2,848) Business Verdict (32) Columnists (790) Complaints & Requests (94) Enterprise & Opportunities (200) Entertainment (431) Features (541) Global Business Monitor (222) International (1,738) Interviews (139) Live Commentary (28) Love Matters (100) News (31,928) Opinion (864) Pidgin (10) Politics (4,349) Religion (666) Sports (1,405) Stock Watch (25) AMA & Al Jazeera Global Update

 

CBN Banner advert

CBN Words on marble

 

 

Thierry Henry in Lagos Nigeria

 

APO Group Partner

 

CLASSIFIED ADS

Let us build the most comprehensive online database of worthy and credible Nigerians from all walks of life. It is worth doing!

Loss Off Your Belly Fats, Upper Arm Fat and Body Fats In 2weeks Time.. Click HERE To Start Now!

GOCOP Accredited Member

GOCOP Accredited member

 

 

Africa Media Agency and Al Jazeera

Advertisement



 

 

CLASSIFIED ADS

Let us build the most comprehensive online database of worthy and credible Nigerians from all walks of life. It is worth doing!

Loss Off Your Belly Fats, Upper Arm Fat and Body Fats In 2weeks Time.. Click HERE To Start Now!