Newsexpress place banner advert Yudala genuine products
General Enenche: An Engineer in PR Turf? Haba!!

By Yushau A. Shuaib on 29/03/2017

Share on facebook Yahoo mail icon Gmail icon

Views: 358

•Defence Spokesman, Major General John Enenche.
•Defence Spokesman, Major General John Enenche.

The founding fathers of the Nigerian Institute of Public Relations (NIPR) fought for the enactment of Decree No. 16 of 1990 (now an Act of the National Assembly) to regulate and monitor conformity to the ethical standards of Public Relations (PR) practice in Nigeria. 

The law bars non-members from practicing public communication in the country. The regulation also empowers the Institute to prosecute offenders. They feared then, that the profession was being infiltrated by all-comers who knew little or nothing about the PR practice. 

Today, their fears have been confirmed as the PR profession in Nigeria is saturated by quacks apart from the ill-equipped, unqualified and inexperience persons assigned to handle public relations jobs. 

There is a need for sanity in the profession because PR strives on sustaining mutual relationship through reputation management, crisis communication, media relations among other strategies in projecting positive image of individuals and organisations. It therefore requires qualifications, skills and experiences to practice.

While the existing law empowers the Institute to sanction and prohibit non-registered members from public relations practice, NIPR is weak in enforcing compliance. Other professional bodies have aggressively advocated and ensured only qualified members hold top positions in credible institutions in the public and private sectors. It is impossible and would sound absurd to appoint non-professionals who lack requisite qualifications and experiences in Medicine, Law, Accountancy and Engineering among others to head respective departments in reputable organisations. The professional bodies ensure that only their qualified members, such as lawyers, Doctors, Accountants and Engineers oversee such offices.

It is rather disturbing the recent appointment of an Engineer, Major General John Enenche, as the Director of Defence Information (DDI), which invariably makes him the spokesperson for the entire military sector in Nigeria that include the Army, Airforce, Navy and intelligence agencies. 

A qualified Engineer with Advance Diploma in Military Engineering, Enenche attended Nigerian Army School of Military Engineering (NASME), Makurdi for various engineering courses and qualifications while his areas of Interest is Civil Engineering Project Supervision. Though his hobbies include listening to gospel music and monitoring news and current affairs, General Enenche does not have the mandatory requirement to practice Public Relations in Nigeria.

Undoubtedly, General Enenche, from his profile, is a man who has received several prestigious honours and commendation awards in the military. We have no reason to fault this humble and hardworking officer for accepting military posting. The Defence Headquarters should nevertheless know that by Nigerian law it is an aberration to assign non-qualified and non-registered professional to practice public relations in Nigeria.

At a Regional Media Seminar organised in Rivers State by the Centre for Crisis Communication (CCC) for security spokespersons in July 2016, the former Director Defence Information, retired Major General Chris Olukolade said that “It is illegal to practice Public Relations in Nigeria without certification.”

General Olukolade, a Fellow of NIPR and Chairman of Enforcement Committee of the Institute added that the Institute was undertaking membership certification and re-certification to weed out quackery in the profession. He therefore enjoined all Security agencies to comply with the law. 

The recent appointment of an Army Engineer for a PR job is therefore clearly a deviation from established norms and practices by the military. PR practice should not be undermined by portraying it as a profession that doesn’t require any qualification or skills. It was in recognition of importance of capacity building and promotion of professionalism that the military established Nigerian Army School of Public Relations, and Information  (Naspri). Some of those that passed through the training centre including their tutors are some of the highly qualified, competent and finest serving military officers, among them 'Generals' in rank and grounded in public relations practice.

As a regulatory body for image makers and reputation managers, NIPR has a lot to do in its advocacy and engagement with respective institutions to abide by the law guiding appointments into top positions in PR and Communication jobs in Nigeria. It should also emulate other bodies that jealously guard the integrity of their members and proudly protect the dignity of their professions.

The NIPR should therefore use its powers appropriately in sanctioning individuals or organisations that abuse the regulations as regards appointment, promotion, discipline and other sundry requirement of public communication.

Yushau A. Shuaib writes from Abuja and can be reached via yashuaib@yahoo.com

Source News Express

Posted 29/03/2017 11:17:56 AM

 

Share on facebook Yahoo mail icon Gmail icon


 

CLASSIFIED ADS

Let us build the most comprehensive online database of worthy and credible Nigerians from all walks of life. It is worth doing!

Loss Off Your Belly Fats, Upper Arm Fat and Body Fats In 2weeks Time.. Click HERE To Start Now!

 

You may also like...
2015: Jonathan will lose if he runs —Rivers...

DISCOs appeal against judgment reversing tariff hike

Hijab: Religious crisis looms in Osun

IGP orders disarming of IPOB activists, condemns alleged...

Group alleges plot to cover up Abia election...

UN Secretary General demands unconditional release of Chibok...

Financial prudence: Learn from Dickson, Niger Delta activist...

Imo ALGON Chairman slumps and dies in commissioner’s...

Edo commences demolition of illegal structures

Obasanjo awards Nigeria's democrcy pass mark

No more unrest in South Africa — Police...

Fidel Castro announces impending death in rare speech...

 

Latest News It’s time to let Biafra people go, By Elder statesman Ola Balogun Pete Edochie’s brother, 17 others arrested as 5 killed over land dispute 18,000 jobs under threat in the Niger Delta 6 ways to stay safe on public Wi-Fi Cloudy condition, localised thunderstorms, rain showers expected today, says weatherman Coalition reflects on Biafra at 50, highlights lessons and what Nigeria must do to move forward FAAN vows to end touting at airports Dangote to spend $10bn on rice cultivation Ugwuanyi explains delay in holding council election NYSC to post corps members to farms Lagos adopts whistle blowing to check incessant building collapse LASTMA dismisses 20 officials for corrupt practices

 

Most Read Nigerian female sex addict opens up, says ‘I like it with both men and women’ (247,342 views) NUDE PHOTO OF OMOTOLA JALADE-EKEINDE surfaces online (223,663 views) Shameless Genevieve Nnaji exposes breasts in public (185,292 views) Igbo scholar disgraces Femi Fani-Kayode •Demolishes claims on Igbo/Yoruba history with facts and figures (165,623 views) Finally named: The full list of friends of Nigerian female sex addict who prowled Facebook (158,903 views) OLUMBA OLUMBA OBU (the one who called himself God) IS DEAD (138,734 views) Breaking News: POPULAR REVEREND CONVERTS TO ISLAM in Kaduna (Nigeria) (121,155 views) THE FINAL DISGRACE: Igbo scholar unleashes more facts about Igbo/Yoruba history, finishes off Femi Fani-Kayode with second article (118,393 views) OBJ’s son reported dead in Lagos plane crash •Names of more victims emerge (106,432 views) Gunmen kill ASP, 2 other police officers in vain bid to kidnap Rivers PDP chieftain (102,736 views) Lagos plane crash: Journalist releases victims’ names (101,469 views) APC cries foul as PDP’s Fayose takes early lead in Ekiti governorship election (95,638 views)

 

Categories Advertorials (3) African Press Organisation (81) Art & Literature (27) Business (2,565) Business Verdict (16) Columnists (686) Complaints & Requests (90) Enterprise & Opportunities (153) Entertainment (325) Features (448) Global Business Monitor (152) International (1,381) Interviews (122) Live Commentary (28) Love Matters (54) News (24,847) Opinion (723) Pidgin (8) Politics (3,703) Religion (538) Sports (1,267) Stock Watch (18) AMA & Al Jazeera Global Update

 

Words on marble

 

UBA Wise Savers Promo

 

Machester United vs Ajax

 

APO Newsbreak logo

 

CLASSIFIED ADS

Let us build the most comprehensive online database of worthy and credible Nigerians from all walks of life. It is worth doing!

Loss Off Your Belly Fats, Upper Arm Fat and Body Fats In 2weeks Time.. Click HERE To Start Now!

GOCOP Accredited Member

GOCOP Accredited member

 

 

Africa Media Agency and Al Jazeera

Advertisement



 

 

CLASSIFIED ADS

Loss Off Your Belly Fats, Upper Arm Fat and Body Fats In 2weeks Time.. Click HERE To Start Now!

Let us build the most comprehensive online database of worthy and credible Nigerians from all walks of life. It is worth doing!