Shell Energy Entrepreneurs banner Yudala banner
Franchise and Social Media: Choosing the Best Platform

By News Express on 10/01/2017

Share on facebook Yahoo mail icon Gmail icon

Views: 1,064


Franchise graphic

The social media is a power new media tool to reach a greater number of clients and prospective customers and influence their image of your organisation and the products, and patronages. It’s a strong influencer and promoter of businesses and brands, so professional engagement of it will produce an optimum benefit to your organisation.

Choosing the best social media platform or channel to reach your target audience can be challenging, as both the technologies and your customers continue to evolve. This list of the top five, ranked by unique monthly visitors, along with their strengths and weaknesses in relation to your goals, provides some guidance in sorting out your options and choosing where to focus your digital resources.

Helpful hints

Franchise graphic

To avoid conflicting brand messages, franchisees are well served with centralised social media management. Franchisees may benefit from hiring a consultant to manage social media across several platforms and units. This service is often more cost-effective than handling it in-house because the sites change their rules frequently, which requires an expert. Also, missteps in handling customer issues at one location or unit can affect all units. All franchisees owe a duty to the franchisor to ensure that posts are brand compliant and supportive. This is good for all franchises and the brand overall. Remember that your employees see your social media content, too. It can be a great way to shine a light on exemplary employees. Their friends and family will reward you with Likes!

We would take other perspectives of this article next week as we discuss further, however you can contact me for business advisory services and training – send me a message via WhatsApp or SMS.

Franchise graphic

•Lawrence Nwaodu is a small business expert and enterprise consultant, trained in the United Kingdom and the Netherlands, with an MBA in Entrepreneurship from The Management School, University of Liverpool, United Kingdom, and MSc in Finance and Financial Management Services from Rotterdam School of Management, Erasmus University Netherlands. Mr. Nwaodu is the Lead Consultant at IDEAS Exchange Consulting, Lagos. He can be reached via nwaodu.lawrence@hotmail.co.uk (07066375847).

Source News Express

Posted 10/01/2017 2:38:02 PM

 

Share on facebook Yahoo mail icon Gmail icon


 

CLASSIFIED ADS

Loss Off Your Belly Fats, Upper Arm Fat and Body Fats In 2weeks Time.. Click HERE To Start Now!

Let us build the most comprehensive online database of worthy and credible Nigerians from all walks of life. It is worth doing!

 

You may also like...
Transforming the Nigerian Economy: Opportunities and Challenges, by...

Anambra voters challenge Obiano to list achievements and...

41 Nigerian footballers down with hypertension

Faleke rejects election as Kogi deputy governor

Senate debates Climate Change Bill

Buhari’s body language, cause of renewed Biafra agitation...

NiMet predicts cloudy day, sunshine and thunderstorms

Dickson orders payment of March salaries to Bayelsa...

NAFDAC arrests suspect with N40m counterfeit drugs in...

Anyaoku in Aso Rock, confident of Buhari govt...

Exodus hits Benue town •50,000 flee over fear...

Nigeria reviews visa processes for business travellers, tourists...

 

Latest News CLO rates South East Governors •How each fared •Says marginalisation real but many problems self-inflicted Gallant SARS operatives gun down 4 armed robbers Blackout at U.S. busiest airport grounds thousands of flights Falana writes Lagos CJ, seeks monthly inspection of all police stations and detention centres Ekiti community leaders moot development plan End of an era as Boeing’s 747 jumbo jet is phased out on US airline routes NPFL releases 2017/18 draws; action kicks off Jan. 14 Sierra Leone’s President presents favoured successor in Abuja Boko Haram kills 4 UN workers in Borno State Governors storm Presidential Villa to celebrate Buhari’s birthday It will be a cloudy and hazy Monday spiced with thunderstorms: NiMet 6 oil marketers in trouble over product diversion

 

Most Read Nigerian female sex addict opens up, says ‘I like it with both men and women’ (302,237 views) NUDE PHOTO OF OMOTOLA JALADE-EKEINDE surfaces online (287,061 views) Shameless Genevieve Nnaji exposes breasts in public (231,859 views) Finally named: The full list of friends of Nigerian female sex addict who prowled Facebook (194,163 views) Igbo scholar disgraces Femi Fani-Kayode •Demolishes claims on Igbo/Yoruba history with facts and figures (183,890 views) OLUMBA OLUMBA OBU (the one who called himself God) IS DEAD (171,122 views) Breaking News: POPULAR REVEREND CONVERTS TO ISLAM in Kaduna (Nigeria) (147,912 views) THE FINAL DISGRACE: Igbo scholar unleashes more facts about Igbo/Yoruba history, finishes off Femi Fani-Kayode with second article (132,896 views) OBJ’s son reported dead in Lagos plane crash •Names of more victims emerge (131,213 views) Lagos plane crash: Journalist releases victims’ names (119,610 views) Gunmen kill ASP, 2 other police officers in vain bid to kidnap Rivers PDP chieftain (115,931 views) My wasted years in Olumba Olumba Obu’s Evil Brotherhood (112,867 views)

 

Categories Advertorials (3) African Press Organisation (81) Art & Literature (33) Business (2,825) Business Verdict (30) Columnists (780) Complaints & Requests (94) Enterprise & Opportunities (195) Entertainment (422) Features (529) Global Business Monitor (199) International (1,696) Interviews (138) Live Commentary (28) Love Matters (93) News (31,109) Opinion (845) Pidgin (9) Politics (4,229) Religion (655) Sports (1,383) Stock Watch (25) AMA & Al Jazeera Global Update

 

CBN Banner advert

CBN Words on marble

 

 

MOBO Awards

 

APO Group Partner

 

CLASSIFIED ADS

Loss Off Your Belly Fats, Upper Arm Fat and Body Fats In 2weeks Time.. Click HERE To Start Now!

Let us build the most comprehensive online database of worthy and credible Nigerians from all walks of life. It is worth doing!

GOCOP Accredited Member

GOCOP Accredited member

 

 

Africa Media Agency and Al Jazeera

Advertisement



 

 

CLASSIFIED ADS

Loss Off Your Belly Fats, Upper Arm Fat and Body Fats In 2weeks Time.. Click HERE To Start Now!

Let us build the most comprehensive online database of worthy and credible Nigerians from all walks of life. It is worth doing!