GTB 737 banner Yudala banner

Franchise and Social Media: Choosing the Best Platform

By News Express on 10/01/2017

Share on facebook Yahoo mail icon Gmail icon

Views: 795


Franchise graphic

The social media is a power new media tool to reach a greater number of clients and prospective customers and influence their image of your organisation and the products, and patronages. It’s a strong influencer and promoter of businesses and brands, so professional engagement of it will produce an optimum benefit to your organisation.

Choosing the best social media platform or channel to reach your target audience can be challenging, as both the technologies and your customers continue to evolve. This list of the top five, ranked by unique monthly visitors, along with their strengths and weaknesses in relation to your goals, provides some guidance in sorting out your options and choosing where to focus your digital resources.

Helpful hints

Franchise graphic

To avoid conflicting brand messages, franchisees are well served with centralised social media management. Franchisees may benefit from hiring a consultant to manage social media across several platforms and units. This service is often more cost-effective than handling it in-house because the sites change their rules frequently, which requires an expert. Also, missteps in handling customer issues at one location or unit can affect all units. All franchisees owe a duty to the franchisor to ensure that posts are brand compliant and supportive. This is good for all franchises and the brand overall. Remember that your employees see your social media content, too. It can be a great way to shine a light on exemplary employees. Their friends and family will reward you with Likes!

We would take other perspectives of this article next week as we discuss further, however you can contact me for business advisory services and training – send me a message via WhatsApp or SMS.

Franchise graphic

•Lawrence Nwaodu is a small business expert and enterprise consultant, trained in the United Kingdom and the Netherlands, with an MBA in Entrepreneurship from The Management School, University of Liverpool, United Kingdom, and MSc in Finance and Financial Management Services from Rotterdam School of Management, Erasmus University Netherlands. Mr. Nwaodu is the Lead Consultant at IDEAS Exchange Consulting, Lagos. He can be reached via nwaodu.lawrence@hotmail.co.uk (07066375847).

Source News Express

Posted 10/01/2017 2:38:02 PM

 

Share on facebook Yahoo mail icon Gmail icon


 

CLASSIFIED ADS

Let us build the most comprehensive online database of worthy and credible Nigerians from all walks of life. It is worth doing!

Loss Off Your Belly Fats, Upper Arm Fat and Body Fats In 2weeks Time.. Click HERE To Start Now!

 

You may also like...
How terrorism can be defeated —Buhari

HURIWA blames FG for incessant attacks, burgling of...

Mourinho writes off Man U, Man City, Arsenal...

Minister tasks new NTA Board on professionalism, national...

26 states owe workers salaries — some for...

No plans to evacuate Igbo from North –...

You may be driving your last tokunbo car...

Update on ‘Oduahgate’: Jonathan orders probe of purchase...

Saraki gives condition for economic recession to end...

Mrs. Grace Izinyon: A reflection on death

Sterling Bank boosts Osun’s C of O fast...

2015: JEGA FIRES BACK, BLASTS CRITICS OF CONTROVERSIAL...

 

Latest News FG, 36 states share N2.56tr — Investigations •Akwa Ibom, Lagos, 8 other states top list Mitee sues FG over failed section of East/West Road •Demands immediate, effective fixing of collapsed part of PH-Onne axis No alternative to Buhari — NUPENG PDP, APC cannot rescue Nigeria, says Pastor Bakare Fertiliser: NSIA releases new whistle-blowing numbers Osun declares public holiday for traditional religious festival Stakeholders hail NIMASA on new Cabotage implementation initiative 30 CSOs hold rally for Buhari Police open investigation into assassination of Benue Governor’s aide El-Rufai wants Buhari to make changes, reduce work hours UPP primary tragedy: Chidoka visits family of deceased; demands investigation, justice Thunderstorm and rains to dominate today’s weather, says NiMet

 

Most Read Nigerian female sex addict opens up, says ‘I like it with both men and women’ (272,164 views) NUDE PHOTO OF OMOTOLA JALADE-EKEINDE surfaces online (254,083 views) Shameless Genevieve Nnaji exposes breasts in public (206,450 views) Igbo scholar disgraces Femi Fani-Kayode •Demolishes claims on Igbo/Yoruba history with facts and figures (174,421 views) Finally named: The full list of friends of Nigerian female sex addict who prowled Facebook (173,108 views) OLUMBA OLUMBA OBU (the one who called himself God) IS DEAD (154,694 views) Breaking News: POPULAR REVEREND CONVERTS TO ISLAM in Kaduna (Nigeria) (133,928 views) THE FINAL DISGRACE: Igbo scholar unleashes more facts about Igbo/Yoruba history, finishes off Femi Fani-Kayode with second article (125,091 views) OBJ’s son reported dead in Lagos plane crash •Names of more victims emerge (117,973 views) Lagos plane crash: Journalist releases victims’ names (109,406 views) Gunmen kill ASP, 2 other police officers in vain bid to kidnap Rivers PDP chieftain (108,710 views) APC cries foul as PDP’s Fayose takes early lead in Ekiti governorship election (101,258 views)

 

Categories Advertorials (3) African Press Organisation (81) Art & Literature (27) Business (2,661) Business Verdict (19) Columnists (728) Complaints & Requests (92) Enterprise & Opportunities (172) Entertainment (352) Features (476) Global Business Monitor (170) International (1,497) Interviews (128) Live Commentary (28) Love Matters (67) News (27,615) Opinion (781) Pidgin (8) Politics (3,858) Religion (597) Sports (1,306) Stock Watch (23) AMA & Al Jazeera Global Update

 

UBA mobile app

CBN words on marble advert

 

 

Senator Adeleke on the dancing steps in London

 

APO Newsbreak logo

 

CLASSIFIED ADS

Let us build the most comprehensive online database of worthy and credible Nigerians from all walks of life. It is worth doing!

Loss Off Your Belly Fats, Upper Arm Fat and Body Fats In 2weeks Time.. Click HERE To Start Now!

GOCOP Accredited Member

GOCOP Accredited member

 

 

Africa Media Agency and Al Jazeera

Advertisement



 

 

CLASSIFIED ADS

Loss Off Your Belly Fats, Upper Arm Fat and Body Fats In 2weeks Time.. Click HERE To Start Now!

Let us build the most comprehensive online database of worthy and credible Nigerians from all walks of life. It is worth doing!