GTB 737 banner Yudala banner

Franchise and Social Media: Choosing the Best Platform

By News Express on 10/01/2017

Share on facebook Yahoo mail icon Gmail icon

Views: 789


Franchise graphic

The social media is a power new media tool to reach a greater number of clients and prospective customers and influence their image of your organisation and the products, and patronages. It’s a strong influencer and promoter of businesses and brands, so professional engagement of it will produce an optimum benefit to your organisation.

Choosing the best social media platform or channel to reach your target audience can be challenging, as both the technologies and your customers continue to evolve. This list of the top five, ranked by unique monthly visitors, along with their strengths and weaknesses in relation to your goals, provides some guidance in sorting out your options and choosing where to focus your digital resources.

Helpful hints

Franchise graphic

To avoid conflicting brand messages, franchisees are well served with centralised social media management. Franchisees may benefit from hiring a consultant to manage social media across several platforms and units. This service is often more cost-effective than handling it in-house because the sites change their rules frequently, which requires an expert. Also, missteps in handling customer issues at one location or unit can affect all units. All franchisees owe a duty to the franchisor to ensure that posts are brand compliant and supportive. This is good for all franchises and the brand overall. Remember that your employees see your social media content, too. It can be a great way to shine a light on exemplary employees. Their friends and family will reward you with Likes!

We would take other perspectives of this article next week as we discuss further, however you can contact me for business advisory services and training – send me a message via WhatsApp or SMS.

Franchise graphic

•Lawrence Nwaodu is a small business expert and enterprise consultant, trained in the United Kingdom and the Netherlands, with an MBA in Entrepreneurship from The Management School, University of Liverpool, United Kingdom, and MSc in Finance and Financial Management Services from Rotterdam School of Management, Erasmus University Netherlands. Mr. Nwaodu is the Lead Consultant at IDEAS Exchange Consulting, Lagos. He can be reached via nwaodu.lawrence@hotmail.co.uk (07066375847).

Source News Express

Posted 10/01/2017 2:38:02 PM

 

Share on facebook Yahoo mail icon Gmail icon


 

CLASSIFIED ADS

Let us build the most comprehensive online database of worthy and credible Nigerians from all walks of life. It is worth doing!

Loss Off Your Belly Fats, Upper Arm Fat and Body Fats In 2weeks Time.. Click HERE To Start Now!

 

You may also like...
Alaibe leads 1,500 PDP members to APC in...

Breaking: Buhari throws hat into the ring, declares...

Democracy Day: Jime calls for sober reflection, salutes...

Group blasts Abia Govt. for neglecting persons with...

Delta to establish Investment Development Agency

2 more finalists emerge in Airtel’s Nigeria’s Got...

Air Nigeria To Go Ahead With Lagos -...

Boko Haram stages powerful comeback, kills 53 in...

Cardinal Arinze tipped as next Pope

Saraki identifies ‘the best way’ to end economic...

Activist drags ‘Area F’ police personnel before IGP...

Dasuki’s lawyer tackles FG on purported offer to...

 

Latest News Music star Dammy Krane regains freedom as US court strikes out charges •Flies out with chartered jet Bayelsa set to commission new set of projects Varsity strike continues as ASUU, FG fail to reach agreement Enugu, China fine-tune bilateral relations Police nabs 77-year-old Ogun pastor for alleged ritual killing Foundation sponsors medical bill of 6-year-old Boko Haram victim IPOB, Police clash primitive: MASSOB Libya repatriates 135 Nigerian migrants Aregbesola denies payment of N50 million each to political office holders as severance allowance Enough of money politics in Anambra, says ABC Nwosu, as PDP inaugurates LG caretaker committees Barcelona attack kills 13 in tourist spot Rains, thunderstorms to dominate today’s weather: NiMet

 

Most Read Nigerian female sex addict opens up, says ‘I like it with both men and women’ (271,490 views) NUDE PHOTO OF OMOTOLA JALADE-EKEINDE surfaces online (253,255 views) Shameless Genevieve Nnaji exposes breasts in public (205,754 views) Igbo scholar disgraces Femi Fani-Kayode •Demolishes claims on Igbo/Yoruba history with facts and figures (174,153 views) Finally named: The full list of friends of Nigerian female sex addict who prowled Facebook (172,658 views) OLUMBA OLUMBA OBU (the one who called himself God) IS DEAD (154,112 views) Breaking News: POPULAR REVEREND CONVERTS TO ISLAM in Kaduna (Nigeria) (133,453 views) THE FINAL DISGRACE: Igbo scholar unleashes more facts about Igbo/Yoruba history, finishes off Femi Fani-Kayode with second article (124,906 views) OBJ’s son reported dead in Lagos plane crash •Names of more victims emerge (117,541 views) Lagos plane crash: Journalist releases victims’ names (109,032 views) Gunmen kill ASP, 2 other police officers in vain bid to kidnap Rivers PDP chieftain (108,494 views) APC cries foul as PDP’s Fayose takes early lead in Ekiti governorship election (100,990 views)

 

Categories Advertorials (3) African Press Organisation (81) Art & Literature (27) Business (2,661) Business Verdict (19) Columnists (727) Complaints & Requests (92) Enterprise & Opportunities (172) Entertainment (351) Features (476) Global Business Monitor (170) International (1,492) Interviews (128) Live Commentary (28) Love Matters (67) News (27,527) Opinion (780) Pidgin (8) Politics (3,853) Religion (595) Sports (1,305) Stock Watch (23) AMA & Al Jazeera Global Update

 

UBA mobile app

CBN words on marble advert

 

 

Senator Adeleke on the dancing steps in London

 

APO Newsbreak logo

 

CLASSIFIED ADS

Loss Off Your Belly Fats, Upper Arm Fat and Body Fats In 2weeks Time.. Click HERE To Start Now!

Let us build the most comprehensive online database of worthy and credible Nigerians from all walks of life. It is worth doing!

GOCOP Accredited Member

GOCOP Accredited member

 

 

Africa Media Agency and Al Jazeera

Advertisement



 

 

CLASSIFIED ADS

Let us build the most comprehensive online database of worthy and credible Nigerians from all walks of life. It is worth doing!

Loss Off Your Belly Fats, Upper Arm Fat and Body Fats In 2weeks Time.. Click HERE To Start Now!