Shell Nigeria Yudala
Zara Mustapha (Chef Zeelisciousss) unveiled as Chef/Brand Ambassador for NASCON Allied Industries Brands

By News Express on 27/07/2016

Share on facebook Yahoo mail icon Gmail icon

Views: 335


NASCON Allied Industries, makers of Dangote Salt, Dan-Q Seasoning Cubes, Dangote Tomato paste and vegetable oil, has announced the appointment of British-trained Nigerian celebrity chef Ms. Zara Mustapha (Chef Zeelisciousss) as its brand ambassador.

The signing event which took place on Tuesday, July 19, 2016, at the Red Dish Culinary School, Abuja, will see the highly respected chef, who is also a senior faculty member at the Red Dish Culinary School Abuja campus, and social media personality represent the brand and leverage her culinary creativity to meet the evolving and very refined taste need of its consumers. NASCON is a subsidiary of the Dangote Group.

The Borno State-born chef who has a flare for spice mixes and has mastered the art of flavour balancing in her words expressed her sincere gratitude to the management of NASCON Allied Industries Limited. She said: “I am honoured, humbled and excited to become a part of the Dangote Family through as an ambassador committed to NASCON’s range of quality products. Dangote is not only a household name, it is a family brand in its truest form, catering to the needs of Nigerians across almost every sector.” She further said “Today marks a significant milestone in my journey as a chef, and I am excited about the opportunity to work with a household name in cooking salt, Dangote salt, the recently introduced Dan-Q seasoning range, Dangote tomato paste, and the latest addition, Dangote vegetable oil”

Speaking on why the company decided to choose Chef Zeeliscious as their brand ambassador, and what the brand stands to gain, the Head of Marketing, Olufemi Ashipa said: “We are excited at the partnership with Ms. Zara Mustapha (Chef Zeeliciousss) – who is not only an enormously talented chef, but also an outstanding professional who understands the role of food/meals and good flavour in bringing people together and building bridges across Nigeria, and one who continues to inspire young people on their path to self-discovery and fulfilment through cooking and the culinary arts.”

Speaking further in a related interview, Executive Director Commercial, NASCON Allied Industries Plc, Fatima Aliko-Dangote, said: “As an ambassador, Chef Zeeliciousss would play an active role in engaging with consumers, brand communications, and also through our product development and innovation process, we are indeed happy to have her on board.”

NASCON Allied Industries, a quoted company on the Nigerian Stock Exchange, in 2014 consolidated on its leading market position and expanded its product offerings to include seasoning/stock cubes (under the Dan-Q brand name), Dangote tomato paste, and most recently commenced the production and sale of vegetable oil. The company also raised the bar with its innovative refined salt packaging in 2015, with a shift from the traditional yellow and red colors to a classy blue and white pack made of a stronger and more durable polymer that ensures a better quality product at all times.

•Photo shows, L-R; Chef Stone of Red Dish Chronicles Culinary School, Abuja; Mrs. Fatima Mustapha (Mother of Chef Zeeliciousss); Head Marketing, NASCON Allied Industries Limited, Olufemi Ashipa; Ms. Zara Mustapha (Chef Zeeliciousss) Brand Ambassador NASCON Allied Industries Limited; Mr. Mustapha (Father of Chef Zeeliciousss) at the signing ceremony of NASCON Allied Industries Limited Brand Ambassador in Abuja.

Source News Express

Posted 27/07/2016 3:58:09 PM

 

Share on facebook Yahoo mail icon Gmail icon


 

CLASSIFIED ADS

Loss Off Your Belly Fats, Upper Arm Fat and Body Fats In 2weeks Time.. Click HERE To Start Now!

Let us build the most comprehensive online database of worthy and credible Nigerians from all walks of life. It is worth doing!

 

You may also like...
Osun pensioners demand backlog of entitlement

Gunmen kill 19 in Kaduna

Abia donates 20 patrol vehicles to police

Uncertainty as Gambian MPs extend President Jammeh’s term...

Killer tomato paste floods Nigeria’s markets

Cloudy conditions, thunderstorms to dominate today’s weather, says...

FIRS shuts firms in Warri, Lagos, Ilorin over...

Expect more kidnappings, armed robbery and youth restiveness:...

Buhari’s daughter’s wedding postponed at short notice

Air Force plane vanishes after takeoff

Court issues warrant of arrest on Enugu lawmaker...

Boko Haram releases 27 hostages

 

Latest News What great leaders do in the face of adversity, stress, tragedy Police seal venue of PDP emergency meeting In Abuja 8 banks sealed off over debts London police called to arrest Nigerian journalist who went to see Buhari Militants give Dickson 48-hour ultimatum over alleged assault on foremost Ijaw woman activist Court orders arrest of Osun monarch, secretary Buhari won’t rush to fix the economy — Presidency Goodie Ibru resigns as chairman of Ikeja Hotels South South/South East Network Conference holds April 18 at Owerri PSP waste operators storm court to stop victimisation by Lagos State Government How to consolidate gains of NLNG Of Trump, Hitler and world history, By Ogbonna Nwuke

 

Most Read Nigerian female sex addict opens up, says ‘I like it with both men and women’ (228,647 views) NUDE PHOTO OF OMOTOLA JALADE-EKEINDE surfaces online (208,075 views) Shameless Genevieve Nnaji exposes breasts in public (173,174 views) Igbo scholar disgraces Femi Fani-Kayode •Demolishes claims on Igbo/Yoruba history with facts and figures (160,297 views) Finally named: The full list of friends of Nigerian female sex addict who prowled Facebook (146,465 views) OLUMBA OLUMBA OBU (the one who called himself God) IS DEAD (130,379 views) THE FINAL DISGRACE: Igbo scholar unleashes more facts about Igbo/Yoruba history, finishes off Femi Fani-Kayode with second article (114,345 views) Breaking News: POPULAR REVEREND CONVERTS TO ISLAM in Kaduna (Nigeria) (114,106 views) OBJ’s son reported dead in Lagos plane crash •Names of more victims emerge (101,663 views) Lagos plane crash: Journalist releases victims’ names (97,473 views) APC cries foul as PDP’s Fayose takes early lead in Ekiti governorship election (92,393 views) My wasted years in Olumba Olumba Obu’s Evil Brotherhood (81,041 views)

 

Categories Advertorials (3) African Press Organisation (81) Art & Literature (26) Business (2,461) Business Verdict (14) Columnists (630) Complaints & Requests (81) Enterprise & Opportunities (138) Entertainment (288) Features (381) Global Business Monitor (136) International (1,262) Interviews (113) Live Commentary (28) Love Matters (40) News (21,595) Opinion (640) Pidgin (8) Politics (3,570) Religion (478) Sports (1,230) Stock Watch (12) AMA & Al Jazeera Global Update

 

 

CBN Advert

 

Tuface Idibia Cancels February 6 Planned National Protest

 

APO Newsbreak logo

 

CLASSIFIED ADS

Let us build the most comprehensive online database of worthy and credible Nigerians from all walks of life. It is worth doing!

Loss Off Your Belly Fats, Upper Arm Fat and Body Fats In 2weeks Time.. Click HERE To Start Now!

GOCOP Accredited Member

GOCOP Accredited member

 

 

Africa Media Agency and Al Jazeera

Advertisement



 

 

CLASSIFIED ADS

Let us build the most comprehensive online database of worthy and credible Nigerians from all walks of life. It is worth doing!

Loss Off Your Belly Fats, Upper Arm Fat and Body Fats In 2weeks Time.. Click HERE To Start Now!