Shell Nigeria Yudala
Zara Mustapha (Chef Zeelisciousss) unveiled as Chef/Brand Ambassador for NASCON Allied Industries Brands

By News Express on 27/07/2016

Share on facebook Yahoo mail icon Gmail icon

Views: 364


NASCON Allied Industries, makers of Dangote Salt, Dan-Q Seasoning Cubes, Dangote Tomato paste and vegetable oil, has announced the appointment of British-trained Nigerian celebrity chef Ms. Zara Mustapha (Chef Zeelisciousss) as its brand ambassador.

The signing event which took place on Tuesday, July 19, 2016, at the Red Dish Culinary School, Abuja, will see the highly respected chef, who is also a senior faculty member at the Red Dish Culinary School Abuja campus, and social media personality represent the brand and leverage her culinary creativity to meet the evolving and very refined taste need of its consumers. NASCON is a subsidiary of the Dangote Group.

The Borno State-born chef who has a flare for spice mixes and has mastered the art of flavour balancing in her words expressed her sincere gratitude to the management of NASCON Allied Industries Limited. She said: “I am honoured, humbled and excited to become a part of the Dangote Family through as an ambassador committed to NASCON’s range of quality products. Dangote is not only a household name, it is a family brand in its truest form, catering to the needs of Nigerians across almost every sector.” She further said “Today marks a significant milestone in my journey as a chef, and I am excited about the opportunity to work with a household name in cooking salt, Dangote salt, the recently introduced Dan-Q seasoning range, Dangote tomato paste, and the latest addition, Dangote vegetable oil”

Speaking on why the company decided to choose Chef Zeeliscious as their brand ambassador, and what the brand stands to gain, the Head of Marketing, Olufemi Ashipa said: “We are excited at the partnership with Ms. Zara Mustapha (Chef Zeeliciousss) – who is not only an enormously talented chef, but also an outstanding professional who understands the role of food/meals and good flavour in bringing people together and building bridges across Nigeria, and one who continues to inspire young people on their path to self-discovery and fulfilment through cooking and the culinary arts.”

Speaking further in a related interview, Executive Director Commercial, NASCON Allied Industries Plc, Fatima Aliko-Dangote, said: “As an ambassador, Chef Zeeliciousss would play an active role in engaging with consumers, brand communications, and also through our product development and innovation process, we are indeed happy to have her on board.”

NASCON Allied Industries, a quoted company on the Nigerian Stock Exchange, in 2014 consolidated on its leading market position and expanded its product offerings to include seasoning/stock cubes (under the Dan-Q brand name), Dangote tomato paste, and most recently commenced the production and sale of vegetable oil. The company also raised the bar with its innovative refined salt packaging in 2015, with a shift from the traditional yellow and red colors to a classy blue and white pack made of a stronger and more durable polymer that ensures a better quality product at all times.

•Photo shows, L-R; Chef Stone of Red Dish Chronicles Culinary School, Abuja; Mrs. Fatima Mustapha (Mother of Chef Zeeliciousss); Head Marketing, NASCON Allied Industries Limited, Olufemi Ashipa; Ms. Zara Mustapha (Chef Zeeliciousss) Brand Ambassador NASCON Allied Industries Limited; Mr. Mustapha (Father of Chef Zeeliciousss) at the signing ceremony of NASCON Allied Industries Limited Brand Ambassador in Abuja.

Source News Express

Posted 27/07/2016 3:58:09 PM

 

Share on facebook Yahoo mail icon Gmail icon


 

CLASSIFIED ADS

Loss Off Your Belly Fats, Upper Arm Fat and Body Fats In 2weeks Time.. Click HERE To Start Now!

Let us build the most comprehensive online database of worthy and credible Nigerians from all walks of life. It is worth doing!

 

You may also like...
Implementation of National Confab report, next phase of...

The 2016 Budget and how it affects the...

Shi’ite Leader El-Zakzaky arraigned, remanded in prison custody...

Kaduna Govt. releases White Paper on Shi’ite/Army clashes...

Question marks on Buhari’s anti-corruption war

IT WASN’T BOKO!: Police confirm Lagos explosion but...

Bad weather: NiMet warns airline operators

Kiss Daniel, Chimamanda Adichie on parade today at...

Obiano’s wife seeks Ndi Anambra’s support for the...

Senate confirms INEC Chairman and all Commissioners

Nigeria’s economic policies are anti-job creation – Summit...

Police alerts on fraudulent recruitment exercise

 

Latest News Magu, Hameed Ali: Senate draws first blood; refuses to confirm RECs nominated by Buhari Buhari backs out of Sambisa trip Boko Haram kidnaps 10 in Borno community Teenage Boko Haram member forced to kill 13 people Famine, drought, war threaten millions of children in northeast Nigeria, Somalia, South Sudan and Yemen: UNICEF Ogun mobilises contractors back to site 2017 Budget Report: Dogara gives committees deadline Food Poisoning: Cross River Govt. vows to prosecute culprits Drama, as Dino Melaye wears academic gown to Senate plenary Ali versus Senate: The way forward, By Bernard Balogun Oyo Govt. sets up Agency for Planning, Development Control Borno declares Dec. 22 public holiday to mark recapture of Sambisa forest from terrorists

 

Most Read Nigerian female sex addict opens up, says ‘I like it with both men and women’ (235,251 views) NUDE PHOTO OF OMOTOLA JALADE-EKEINDE surfaces online (213,719 views) Shameless Genevieve Nnaji exposes breasts in public (177,670 views) Igbo scholar disgraces Femi Fani-Kayode •Demolishes claims on Igbo/Yoruba history with facts and figures (162,077 views) Finally named: The full list of friends of Nigerian female sex addict who prowled Facebook (151,089 views) OLUMBA OLUMBA OBU (the one who called himself God) IS DEAD (133,455 views) Breaking News: POPULAR REVEREND CONVERTS TO ISLAM in Kaduna (Nigeria) (116,716 views) THE FINAL DISGRACE: Igbo scholar unleashes more facts about Igbo/Yoruba history, finishes off Femi Fani-Kayode with second article (115,715 views) OBJ’s son reported dead in Lagos plane crash •Names of more victims emerge (103,307 views) Gunmen kill ASP, 2 other police officers in vain bid to kidnap Rivers PDP chieftain (100,385 views) Lagos plane crash: Journalist releases victims’ names (98,827 views) APC cries foul as PDP’s Fayose takes early lead in Ekiti governorship election (93,479 views)

 

Categories Advertorials (3) African Press Organisation (81) Art & Literature (27) Business (2,498) Business Verdict (14) Columnists (656) Complaints & Requests (82) Enterprise & Opportunities (143) Entertainment (293) Features (411) Global Business Monitor (144) International (1,314) Interviews (116) Live Commentary (28) Love Matters (49) News (22,785) Opinion (666) Pidgin (8) Politics (3,628) Religion (493) Sports (1,246) Stock Watch (15) AMA & Al Jazeera Global Update

 

 

JAMB Sale of 2016/2017 UTME/DE applications

 

CBN Advert

 

Mohammed Anas thanks 'wife and girlfriend' (full interview)

 

APO Newsbreak logo

 

CLASSIFIED ADS

Let us build the most comprehensive online database of worthy and credible Nigerians from all walks of life. It is worth doing!

Loss Off Your Belly Fats, Upper Arm Fat and Body Fats In 2weeks Time.. Click HERE To Start Now!

GOCOP Accredited Member

GOCOP Accredited member

 

 

Africa Media Agency and Al Jazeera

Advertisement



 

 

CLASSIFIED ADS

Loss Off Your Belly Fats, Upper Arm Fat and Body Fats In 2weeks Time.. Click HERE To Start Now!

Let us build the most comprehensive online database of worthy and credible Nigerians from all walks of life. It is worth doing!