GTB 737 banner Yudala banner

Zara Mustapha (Chef Zeelisciousss) unveiled as Chef/Brand Ambassador for NASCON Allied Industries Brands

By News Express on 27/07/2016

Share on facebook Yahoo mail icon Gmail icon

Views: 490


NASCON Allied Industries, makers of Dangote Salt, Dan-Q Seasoning Cubes, Dangote Tomato paste and vegetable oil, has announced the appointment of British-trained Nigerian celebrity chef Ms. Zara Mustapha (Chef Zeelisciousss) as its brand ambassador.

The signing event which took place on Tuesday, July 19, 2016, at the Red Dish Culinary School, Abuja, will see the highly respected chef, who is also a senior faculty member at the Red Dish Culinary School Abuja campus, and social media personality represent the brand and leverage her culinary creativity to meet the evolving and very refined taste need of its consumers. NASCON is a subsidiary of the Dangote Group.

The Borno State-born chef who has a flare for spice mixes and has mastered the art of flavour balancing in her words expressed her sincere gratitude to the management of NASCON Allied Industries Limited. She said: “I am honoured, humbled and excited to become a part of the Dangote Family through as an ambassador committed to NASCON’s range of quality products. Dangote is not only a household name, it is a family brand in its truest form, catering to the needs of Nigerians across almost every sector.” She further said “Today marks a significant milestone in my journey as a chef, and I am excited about the opportunity to work with a household name in cooking salt, Dangote salt, the recently introduced Dan-Q seasoning range, Dangote tomato paste, and the latest addition, Dangote vegetable oil”

Speaking on why the company decided to choose Chef Zeeliscious as their brand ambassador, and what the brand stands to gain, the Head of Marketing, Olufemi Ashipa said: “We are excited at the partnership with Ms. Zara Mustapha (Chef Zeeliciousss) – who is not only an enormously talented chef, but also an outstanding professional who understands the role of food/meals and good flavour in bringing people together and building bridges across Nigeria, and one who continues to inspire young people on their path to self-discovery and fulfilment through cooking and the culinary arts.”

Speaking further in a related interview, Executive Director Commercial, NASCON Allied Industries Plc, Fatima Aliko-Dangote, said: “As an ambassador, Chef Zeeliciousss would play an active role in engaging with consumers, brand communications, and also through our product development and innovation process, we are indeed happy to have her on board.”

NASCON Allied Industries, a quoted company on the Nigerian Stock Exchange, in 2014 consolidated on its leading market position and expanded its product offerings to include seasoning/stock cubes (under the Dan-Q brand name), Dangote tomato paste, and most recently commenced the production and sale of vegetable oil. The company also raised the bar with its innovative refined salt packaging in 2015, with a shift from the traditional yellow and red colors to a classy blue and white pack made of a stronger and more durable polymer that ensures a better quality product at all times.

•Photo shows, L-R; Chef Stone of Red Dish Chronicles Culinary School, Abuja; Mrs. Fatima Mustapha (Mother of Chef Zeeliciousss); Head Marketing, NASCON Allied Industries Limited, Olufemi Ashipa; Ms. Zara Mustapha (Chef Zeeliciousss) Brand Ambassador NASCON Allied Industries Limited; Mr. Mustapha (Father of Chef Zeeliciousss) at the signing ceremony of NASCON Allied Industries Limited Brand Ambassador in Abuja.

Source News Express

Posted 27/07/2016 9:58:09 PM

 

Share on facebook Yahoo mail icon Gmail icon


 

CLASSIFIED ADS

Loss Off Your Belly Fats, Upper Arm Fat and Body Fats In 2weeks Time.. Click HERE To Start Now!

Let us build the most comprehensive online database of worthy and credible Nigerians from all walks of life. It is worth doing!

 

You may also like...
Prayers by Christians aided success of 2015 general...

I HAVE NO PROBLEM WITH MY DEPUTY —Rochas...

Oba of Lagos drops bomb, says: I shared...

71 die in Ghana’s worst road accident for...

Hundreds of voters’ and National ID cards seized...

Buhari gives condition to sign 2016 Budget

Fuel queues persist in Abuja despite price increase...

2016 Jeep Renegade to make entry into Nigeria...

Court rules on Nyako’s impeachment May 22

735 children die of lead poisoning in Zamfara...

Okorocha tasks accountants on fight against corruption

Rivers Speaker throws in the towel

 

Latest News Army redeploys 52 generals, 597 other officers in major shake-up Buhari, APC leaders eat lunch in London •He is closely monitoring developments at home: Okorocha 14 killed in auto crash on Ife-Ibadan Expressway Govt. moves to regulate social media Shettima orders recruitment of 300 graduates MASSOB raps Fayose, demands release of Igbo traders detained in Ekiti Mambilla killings: Group calls for state of emergency in Taraba State Investor relocates N3.6bn project from Calabar to Abuja Rains expected today over Ibadan, Abeokuta, Lagos, Akure, Enugu, Owerri, Onitsha, Calabar, Uyo, Port Harcourt and Eket Rainy season will not stop our projects delivery, Wike assures Amosun mourns veteran broadcaster and actor Adebayo Faleti UK to invest in Nigeria’s energy sector

 

Most Read Nigerian female sex addict opens up, says ‘I like it with both men and women’ (266,445 views) NUDE PHOTO OF OMOTOLA JALADE-EKEINDE surfaces online (247,249 views) Shameless Genevieve Nnaji exposes breasts in public (201,473 views) Igbo scholar disgraces Femi Fani-Kayode •Demolishes claims on Igbo/Yoruba history with facts and figures (172,505 views) Finally named: The full list of friends of Nigerian female sex addict who prowled Facebook (169,288 views) OLUMBA OLUMBA OBU (the one who called himself God) IS DEAD (151,115 views) Breaking News: POPULAR REVEREND CONVERTS TO ISLAM in Kaduna (Nigeria) (130,750 views) THE FINAL DISGRACE: Igbo scholar unleashes more facts about Igbo/Yoruba history, finishes off Femi Fani-Kayode with second article (123,502 views) OBJ’s son reported dead in Lagos plane crash •Names of more victims emerge (115,270 views) Lagos plane crash: Journalist releases victims’ names (107,383 views) Gunmen kill ASP, 2 other police officers in vain bid to kidnap Rivers PDP chieftain (107,067 views) APC cries foul as PDP’s Fayose takes early lead in Ekiti governorship election (99,682 views)

 

Categories Advertorials (3) African Press Organisation (81) Art & Literature (27) Business (2,635) Business Verdict (18) Columnists (714) Complaints & Requests (92) Enterprise & Opportunities (165) Entertainment (345) Features (470) Global Business Monitor (163) International (1,461) Interviews (126) Live Commentary (28) Love Matters (64) News (26,733) Opinion (758) Pidgin (8) Politics (3,817) Religion (580) Sports (1,287) Stock Watch (20) AMA & Al Jazeera Global Update

 

CBN words on marble advert

 

 

Senator Adeleke on the dancing steps in London

 

APO Newsbreak logo

 

CLASSIFIED ADS

Loss Off Your Belly Fats, Upper Arm Fat and Body Fats In 2weeks Time.. Click HERE To Start Now!

Let us build the most comprehensive online database of worthy and credible Nigerians from all walks of life. It is worth doing!

GOCOP Accredited Member

GOCOP Accredited member

 

 

Africa Media Agency and Al Jazeera

Advertisement



 

 

CLASSIFIED ADS

Loss Off Your Belly Fats, Upper Arm Fat and Body Fats In 2weeks Time.. Click HERE To Start Now!

Let us build the most comprehensive online database of worthy and credible Nigerians from all walks of life. It is worth doing!