GTB 737 banner Yudala banner

Innjoo Management restates commitment to Nigeria

By News Express on 25/07/2016

Share on facebook Yahoo mail icon Gmail icon

Views: 1,135


The Management of TecSync Technologiesy Co., Ltd., makers of fast-selling smart mobile device brand InnJoo have restated their commitment to the growth of the Nigerian ICT sector and economy in general, with the company keen to revamp the technological landscape in Nigeria by expanding the rapid adoption of smart mobile devices and applications in the country.

With its headquarters in Dubai and supplying in Shenzhen, InnJoo devices which include a wide range of high specifications and affordable cost-effective smart phones, tablets and smart lifestyle devices, , among others, have occupied an increasingly prominent share of the Nigerian mobile market, with consumers and end-users won over by their sleek design, smart features and state-of-the-art functionalities.

Huge acceptance has also been recorded with the X-Touch range of smart phones which recently took the Nigerian market by storm.

InnJoo started its internet journey by joining hands with the regional largest e-Commerce platform. Riding on its success story in parts of the Middle East such as Saudi Arabia, Dubai, Egypt and other GCC countries and Turkey, among others, the consumer electronics brand is desirous of tapping into the huge, under-penetrated and growing Emerging Markets of Middle East and Africa, with Nigeria in focus, at the right price points. This, it hopes to achieve, by becoming a key enabler for the migration of millions of Nigerian users from feature phones to smartphones by leveraging on its sustainable lean cost structure and focus on affordable smart devices.

President, TecSync Technology Co. Ltd, Jack Lee affirmed the organization’s recognition of the prime status of the Nigerian market as the biggest in Middle East and Africa, a factor which justifies its focus and permanent residence of the company’s senior executives in the country.

“Nigeria is the biggest economy in Africa, the 7th most populated country in the world and is by far the biggest market for mobile devices in Middle East and Africa. This fact is not recognized by many investors who would rather opt to focus attention and channel their resources to countries such as Dubai, South Africa, Turkey and Egypt,” said Lee, head President and CSO of the InnJoo brand which has risen quickly from its launch in 2014 to become one of the fastest growing smart device makers in Middle East and Africa.

“For us, we recognise the importance of Nigeria as a regional giant and as a force to be reckoned with in the global economy. This justifies our decision to make Nigeria the focus and centre-piece of our market operations. As the biggest market in Middle East and Africa, we have chosen to make Nigeria the hub of our activities. In line with this, a lot of our Senior Management and executives have relocated to Nigeria to direct our expansionary plans out of here and as a result, most of our new products and latest offerings will be unveiled here in the country first before they are received in other countries,” he noted.

Continuing, Lee disclosed that with a team of highly motivated and talented leadership team with experience from mobile device, software, telecom and internet market leaders; the organization’s over-riding ambition is to build an eco-system with software services and provide access to content for millions of Nigeria’s value-for-money yet tech-savvy users. Lee also restated the commitment of the organisation to contribute its quota to the growth of the mobile economy in Nigeria through sound intervention projects and other corporate social responsibility initiatives.

According to him, the state visit of President Muhammadu Buhari to China in April was timely as it has helped to strengthen trade relations and build stronger economic ties between both countries.  Lee, who was a member of the Chinese delegation that engaged with President Buhari’s team in China, is optimistic that the visit of the Nigerian leader will open doors to areas of greater cooperation, with specific regards to the business terrain and the ease of doing business in the country.

With an ambitious roadmap founded on geographic expansion and capturing the underlying market opportunity in key growth markets, TecSync Technology’s tripartite price, content and distribution strategy has fuelled its rapid growth and strong presence in the Middle East and African markets – a strategy that has seen InnJoo rise to become the fastest-growing smart devices brand in the region.

•Photo shows Jack Lee with a Nigerian Ministry of Foreign Affairs official, Mr.  Abdulazeez Dankano during President Muhammadu Buhari’s state visit to China.

Source News Express

Posted 25/07/2016 06:04:09 AM

 

Share on facebook Yahoo mail icon Gmail icon


 

CLASSIFIED ADS

Loss Off Your Belly Fats, Upper Arm Fat and Body Fats In 2weeks Time.. Click HERE To Start Now!

Let us build the most comprehensive online database of worthy and credible Nigerians from all walks of life. It is worth doing!

 

You may also like...
NRC suspends Abuja-Kaduna train service

BREAKING NEWS: Militants outsmart military, blow up Chevron’s...

Biafran rally for Trump turns violent; we lost...

Africa seeks glory at 2014 Sochi Winter Olympic...

Yahya Jammeh declares state of emergency, ready for...

South East governors under pressure over $800 million...

Over 1,300 Boko Haram members surrender to JTF...

Nigeria has not applied for emergency loans: Finance...

Why I want to be Governor of Anambra...

EFCC Chairman tops list of speakers at Brand...

Jonathan clears way for more Chinese investment in...

Angry artists shut down Radio Nigeria Uyo

 

Latest News FG, 36 states share N2.56tr — Investigations •Akwa Ibom, Lagos, 8 other states top list Mitee sues FG over failed section of East/West Road •Demands immediate, effective fixing of collapsed part of PH-Onne axis No alternative to Buhari — NUPENG PDP, APC cannot rescue Nigeria, says Pastor Bakare Fertiliser: NSIA releases new whistle-blowing numbers Osun declares public holiday for traditional religious festival Stakeholders hail NIMASA on new Cabotage implementation initiative 30 CSOs hold rally for Buhari Police open investigation into assassination of Benue Governor’s aide El-Rufai wants Buhari to make changes, reduce work hours UPP primary tragedy: Chidoka visits family of deceased; demands investigation, justice Thunderstorm and rains to dominate today’s weather, says NiMet

 

Most Read Nigerian female sex addict opens up, says ‘I like it with both men and women’ (272,164 views) NUDE PHOTO OF OMOTOLA JALADE-EKEINDE surfaces online (254,083 views) Shameless Genevieve Nnaji exposes breasts in public (206,450 views) Igbo scholar disgraces Femi Fani-Kayode •Demolishes claims on Igbo/Yoruba history with facts and figures (174,421 views) Finally named: The full list of friends of Nigerian female sex addict who prowled Facebook (173,108 views) OLUMBA OLUMBA OBU (the one who called himself God) IS DEAD (154,694 views) Breaking News: POPULAR REVEREND CONVERTS TO ISLAM in Kaduna (Nigeria) (133,928 views) THE FINAL DISGRACE: Igbo scholar unleashes more facts about Igbo/Yoruba history, finishes off Femi Fani-Kayode with second article (125,091 views) OBJ’s son reported dead in Lagos plane crash •Names of more victims emerge (117,973 views) Lagos plane crash: Journalist releases victims’ names (109,406 views) Gunmen kill ASP, 2 other police officers in vain bid to kidnap Rivers PDP chieftain (108,710 views) APC cries foul as PDP’s Fayose takes early lead in Ekiti governorship election (101,258 views)

 

Categories Advertorials (3) African Press Organisation (81) Art & Literature (27) Business (2,661) Business Verdict (19) Columnists (728) Complaints & Requests (92) Enterprise & Opportunities (172) Entertainment (352) Features (476) Global Business Monitor (170) International (1,497) Interviews (128) Live Commentary (28) Love Matters (67) News (27,615) Opinion (781) Pidgin (8) Politics (3,858) Religion (597) Sports (1,306) Stock Watch (23) AMA & Al Jazeera Global Update

 

UBA mobile app

CBN words on marble advert

 

 

Senator Adeleke on the dancing steps in London

 

APO Newsbreak logo

 

CLASSIFIED ADS

Let us build the most comprehensive online database of worthy and credible Nigerians from all walks of life. It is worth doing!

Loss Off Your Belly Fats, Upper Arm Fat and Body Fats In 2weeks Time.. Click HERE To Start Now!

GOCOP Accredited Member

GOCOP Accredited member

 

 

Africa Media Agency and Al Jazeera

Advertisement



 

 

CLASSIFIED ADS

Loss Off Your Belly Fats, Upper Arm Fat and Body Fats In 2weeks Time.. Click HERE To Start Now!

Let us build the most comprehensive online database of worthy and credible Nigerians from all walks of life. It is worth doing!