Fidelity bank banner Bayelsa State banner
86 million Nigerians now on the Internet

By News Express on 24/07/2016

Share on facebook Yahoo mail icon Gmail icon Share on Google+

Views: 1,597


Online media has taken over from the traditional media as effective means of communication in Nigeria. The Founder of PRNigeria News Release platform, Mr. Yushau A. Shuaib, stated this in his lecture on “Online PR in Crisis Management” delivered on Friday at a Regional Seminar on Media Engagement in Crisis Communication organised by the Centre for Crisis Communication (CCC) in Port Harcourt.

In a statistical presentation, Shuaib who listed the enormous advantage of social media for effective communications added that Nigeria has reached 46 percent internet penetration with 86 million users.

He said “As at June 2016, Nigeria has 86,219,965 internet users out of the estimated population of 186,987,563 which easily translated to 46.1 % Internet Penetration. The figure was relatively higher than 55,182,852 internet users of population of 168,240,403 as at December 2012 which was then 32.8% internet penetration.”

While making comparison between traditional media and social media, Shuaib said by far online media is ahead.  He said “Unlike the old bureaucracy, stringent and costly requirements of setting up traditional media, the online media is direct, affordable, faster with large audience that have now forced professional communicators to work 24/7 including Saturday, Sunday and Holidays because any late or lack of response to sensitive issues can easily trigger crises or disaster.”

In his lecture, immediate past Director Defence Information (DDI), Major General Chris Olukolade (rtd.), said it is illegal to practice PR without certification of the regulatory body, the Nigerian Institute of Public Relations (NIPR).

General Olukolade, who is a Fellow of NIPR and Chairman of its Enforcement Committee, told participants at the Seminar: “It is now illegal to practice Public Relations in Nigeria without certification as the Institute is undertaking membership certification and re-certification to weed out quackery in the profession.”

Speaking on “Strategies for Engaging the Media in Crisis Situation”, General Olukolade said: “Crisis management would always involve dealing with threats before and during an incident. The turbulence surrounding crisis situation has made communication more vital for PR practitioners in times of crisis to sustain the reputation of the nation and establishment.”

“The belief that the mass media has power to make and break any organisation is still true, therefore knowing how to engage the media and understand how they operate is vital. Public Relations managers must be multi skilled and know how to manage relationship with public media.

The Executive Secretary of the Centre for Crisis Communication (CCC), Air Commodore Yusuf Anas (rtd.), said the Regional Seminar which is being sponsored by Nigeria Stability and Reconciliation Programme (NSRP) is organised to improve the capacity of information officers on the latest tools in crisis communication.

“Given the success of the Seminar in Abuja, Bauchi and Port-Harcourt where over 200 officers have so far being trained and benefitted, with adequate funding the Centre hopes to organise the seminar in other regions – North-West, South-West and South-East.”

•Photo shows Mr. Yushau A. Shuaib.

Source News Express

Posted 24/07/2016 9:52:19 PM

 

Share on facebook Yahoo mail icon Gmail icon Share on Google+


 

CLASSIFIED ADS

REVEALED: 3 natural ways to get stronger erections, last 25 minutes on bed, and increase manhood size without using drugs. Also, Natural Prostrate Enlargement Remedy.. Get In HERE...

 

You may also like...
Breaking News: Keshi unveils World Cup list •Osaze,...

PRAWA: Tackling prisons reform, human rights abuse, By...

PR guru faces jail after being found GUILTY...

INEC chairman shuns court summons

President Obama’s Statement on the Terrorist Attack in...

BDC operators ask CBN to save Naira from...

Court slams N5m fine on EFCC, frees Fayose’s...

Weatherman predicts sunny and hazy Sunday up North,...

BREAKING NEWS: Another Senator dies after brief illness...

Aregbesola seeks support for government “at this critical...

Free Trade Zones key to Nigeria’s industrialisation: Jime...

Ghana throws doors open to U.S. troops

 

Latest News Nigeria needs national maritime policy — Enwelu, NCMDLCA Apapa Boss Stranded Nigerians in Russia back in Abuja Where politics disunites, football unites NELMCO’s example in public assets disposal, By Abdulahi Ibrahim BREAKING: Aregbesola’s Chief of Staff floors Reps Deputy Speaker, others to emerge Osun APC guber candidate 2019: All set for Atiku's declaration for president Court fines hospital N.5m for detaining baby’s corpse, parents UNN set to export ginger to USA 2019 election: 8 PDP governorship aspirants opt for consensus in Kaduna Violence, late arrival of election materials characterise Osun APC guber primaries Forex: CBN flags off sale of Chinese Yuan Gunmen storm Zamfara market; kill 2, injure others

 

Most Read NUDE PHOTO OF OMOTOLA JALADE-EKEINDE surfaces online (363,247 views) Nigerian female sex addict opens up, says ‘I like it with both men and women’ (359,041 views) Shameless Genevieve Nnaji exposes breasts in public (287,443 views) Finally named: The full list of friends of Nigerian female sex addict who prowled Facebook (235,883 views) OLUMBA OLUMBA OBU (the one who called himself God) IS DEAD (215,175 views) Igbo scholar disgraces Femi Fani-Kayode •Demolishes claims on Igbo/Yoruba history with facts and figures (212,888 views) Breaking News: POPULAR REVEREND CONVERTS TO ISLAM in Kaduna (Nigeria) (186,973 views) OBJ’s son reported dead in Lagos plane crash •Names of more victims emerge (168,923 views) THE FINAL DISGRACE: Igbo scholar unleashes more facts about Igbo/Yoruba history, finishes off Femi Fani-Kayode with second article (156,539 views) My wasted years in Olumba Olumba Obu’s Evil Brotherhood (153,224 views) Lagos plane crash: Journalist releases victims’ names (147,991 views) Gunmen kill ASP, 2 other police officers in vain bid to kidnap Rivers PDP chieftain (139,137 views)

 

Categories Advertorials (3) African Press Organisation (81) Art & Literature (52) Business & Economy (3,363) Business Verdict (47) Columnists (890) Complaints & Requests (94) Enterprise & Opportunities (207) Entertainment (516) Features (616) Global Business Monitor (286) International (2,148) Interview (158) Live Commentary (28) Love Matters (127) News (37,319) Opinion (1,024) Pidgin (10) Politics (5,627) Religion (787) Sports (1,612) Stock Watch (33) AMA & Al Jazeera Global Update

 

CBN banner

Firstmobile banner

 

 

NEWS EXPRESS TV

Nigerian detainees send SOS from Osama prison

 

APO Group Partner

 

 

CLASSIFIED ADS

GOCOP Accredited Member

GOCOP Accredited member

 

 

Africa Media Agency and Al Jazeera

Advertisement