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Why piracy still exists in Nollywood: Libra TV MD

By Mayowa Okekale on 11/05/2016

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One of Nigeria’s most respected entrepreneurs and movie producers, Mr Lekan Wasiudeen, has revealed some reasons behind the recurrence of piracy in the entertainment industry, especially the Nollywood sector, and how to tackle it.

The CEO of Libra Multimedia Limited, operator of Libra TV, was speaking recently with journalists in Lagos. He noted that apart from lack of technical-know-how, mismanagement and poor quality production, piracy has remained a major financial setback for content owners for many decades.

While revealing that piracy exploits a vacuum in the distribution channel, he prescribed digital delivery as a means of tackling the challenge, adding that Libra TV, which is an online channel, has since been delivering movie content to its numerous online subscriber and in the process making money for content providers to grow the movie industry.

“Libra Multimedia is a total production digital outfit, encompassing pre-production, production, post production and delivery. Since, piracy is a major challenge, we have a way special way of avoiding it, and protecting intellectual property and reducing costs in the distribution channel till it gets to the last consumer,” he said.

•Photo shows Lekan Wasiudeen.

Source News Express

Posted 11/05/2016 2:54:50 PM

 

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