GTB 737 banner Yudala banner

Why we crashed cement price —Dangote sales chief

By News Express on 17/02/2016

Share on facebook Yahoo mail icon Gmail icon

Views: 2,527


Mr Johnson Olaniyi is the Regional Sales Director of Dangote Cement. He coordinates the activities of end users, including block moulders. He was in Umuahia on Thursday, February 4, 2016 to attend a meeting of the South-East, South-West and South-South leaders of National Association of Block Moulders of Nigeria (NABMON). In an interview with News Express Regional Editor BONIFACE OKORO, the Director spoke of the rosy partnership between the group and his company and explained that Dangote crashed the price of its cement brand to make it easily affordable and accessible, thereby enhancing quality of cement blocks and, by extension, eradicating building collapse. Excerpts:

News Express: Why and how is Dangote involved in the NABMON meeting?

Johnson Olaniyi: Today, we are sponsoring the gathering together of the South East, South South and South West representatives of NABMON so that they can come together and decide on how they can add value to the real estate by way of producing quality blocks. What Dangote does is to ensure that the artisans are able to maintain high quality product by using Dangote cement.

So they are your partners who buy cement from you which they use for block moulding?

Yes. Before I came on this my platform, there was no umbrella body uniting the block makers and that is why some of them were producing low quality blocks. Since I came on board, we have been collaborating with them on the maintenance and sustenance of high quality blocks because it is when the block is of high quality, that is the only way through which we can address the collapse of buildings in Nigeria, and we are collaborating with Standard Organisation of Nigeria (SON) which is part of the regulatory body.

Today, SON is here and all the officers of NABMON are here; we are going to discuss with them one-on-one on how they are going to maintain high quality blocks and the only way they can do it is through the usage of Dangote Cement.

What kind of incentives are you giving to them to help them maintain high standards of their products?

We have been giving them a lot of incentives. We give them tools like wheel barrows, shovels, safety gears – including hand gloves, umbrellas and other promotional items. We have even extended some umbrellas to them in their sheds so that whenever they are working, they are going to be under that very big umbrella. And besides that, we do so many things for them. Even the promotion of N300 million cash gifts is targetted at the end users because they are the ones that are using the cement; they are the ones that will play the raffle draw.

How long has this partnership lasted?

This is the fourth year and during the last three years, we have covered virtually everywhere in Nigeria and actually taken all the state chairmen of the block makers to Obajana, where they were able to see how cement is being produced.

What have been the advantages of this partnership?

The advantages are numerous. We are talking of quality. Since we started, the issue of building collapse that was a daily occurrence has reduced in Nigeria because people now know that you just have to produce quality blocks. Since we started, we discovered that even people who are moulding blocks on their own now see the reason as to why they need to involve the professionals in the moulding of blocks and use of cement.

Are block moulders in Nigeria part of this group or are you still making efforts to bring them under the same umbrella?

The target today is to look at the entire South-South South, South-West and South-East and we want to bring them together, such that at the end of the day, we know that we have addressed this one, then the next one will be the North-East, North-Central and North-West. By then we will now have the entire country, talking to them in the same language, the language of the right usage of cement, which is Dangotte Cement, the language of high quality blocks, the language of reduction and elimination of collapse buildings.

Dangote is doing so much. Today, we just reduced our price. We want the product to be affordable to them; we want them to have access to the product. That is why today, the price has been slashed from N1,800 to N1,300 (plus) everywhere in Nigeria and that is what we are doing to make sure that they have access to the product because it is the only way through which we can actually encourage them to have high quality blocks.

How can you evaluate the importance of this partnership?

The evaluation is that everybody is now thinking and talking Dangote Cement, everybody is now perceiving that if you want the right quality blocks, you can only use Dangote Cement, everybody is now having the feel that they need to, because when you are successful, you are for everybody – when you are a failure, you are an orphan. So people are now teaming up with Dangote which they know that can only give the benefit of whatever they need in the industry.

•Photo shows Dangote Cement Regional Sales Director, Johnson Olaniyi.

Source News Express

Posted 17/02/2016 5:36:53 PM

 

Share on facebook Yahoo mail icon Gmail icon


 

CLASSIFIED ADS

Let us build the most comprehensive online database of worthy and credible Nigerians from all walks of life. It is worth doing!

Loss Off Your Belly Fats, Upper Arm Fat and Body Fats In 2weeks Time.. Click HERE To Start Now!

 

You may also like...
Elumelu pledges investment in Eastern Nigeria, calls for...

APC backs Amaechi to spend N30B out of...

Update: Mandela’s body moved, funeral to break world...

IG orders massive deployment of policemen nationwide for...

Governor Fashola mourns as father dies

Police declares native doctor wanted over AK47 rifle,...

Ailing Buhari absent from Juma’at prayers in Aso...

Tinubu set for showdown with five-time World Heavyweight...

Presidency rejects final budget submitted by National Assembly;...

‘Operation Crush Boko Haram’: MORE TROOPS FOR BORNO...

25 political parties ratify election of IPAC Chairman...

BREAKING NEWS: Hunters recapture Mubi town •Boko fighters...

 

Latest News Send Nnamdi Kanu back to prison, FG tells court Badoo member arrested during church vigil •How he disguised as a worshipper U.S. to train NSCDC personnel Militant leader evades capture, guard killed in gun battle FG okays 2 firms to build refineries in Port Harcourt, Warri •Promises financial support for modular refineries Collapsed Akpajo Bridge (Rivers) soon to be repaired, Senator Abe assures FG hands over Presidential Lodge to Lagos Buhari’s health has improved tremendously — Speaker Dogara Edo House of Assembly new Speaker, Adjoto: The king maker who became king Clampdown on faceless online news media, Ex-Minister Gbagi urges DSS Music star Dammy Krane regains freedom as US court strikes out charges •Flies out with chartered jet Bayelsa set to commission new set of projects

 

Most Read Nigerian female sex addict opens up, says ‘I like it with both men and women’ (271,514 views) NUDE PHOTO OF OMOTOLA JALADE-EKEINDE surfaces online (253,274 views) Shameless Genevieve Nnaji exposes breasts in public (205,775 views) Igbo scholar disgraces Femi Fani-Kayode •Demolishes claims on Igbo/Yoruba history with facts and figures (174,170 views) Finally named: The full list of friends of Nigerian female sex addict who prowled Facebook (172,668 views) OLUMBA OLUMBA OBU (the one who called himself God) IS DEAD (154,126 views) Breaking News: POPULAR REVEREND CONVERTS TO ISLAM in Kaduna (Nigeria) (133,463 views) THE FINAL DISGRACE: Igbo scholar unleashes more facts about Igbo/Yoruba history, finishes off Femi Fani-Kayode with second article (124,912 views) OBJ’s son reported dead in Lagos plane crash •Names of more victims emerge (117,550 views) Lagos plane crash: Journalist releases victims’ names (109,037 views) Gunmen kill ASP, 2 other police officers in vain bid to kidnap Rivers PDP chieftain (108,497 views) APC cries foul as PDP’s Fayose takes early lead in Ekiti governorship election (100,991 views)

 

Categories Advertorials (3) African Press Organisation (81) Art & Literature (27) Business (2,661) Business Verdict (19) Columnists (727) Complaints & Requests (92) Enterprise & Opportunities (172) Entertainment (351) Features (476) Global Business Monitor (170) International (1,492) Interviews (128) Live Commentary (28) Love Matters (67) News (27,537) Opinion (780) Pidgin (8) Politics (3,853) Religion (595) Sports (1,305) Stock Watch (23) AMA & Al Jazeera Global Update

 

UBA mobile app

CBN words on marble advert

 

 

Senator Adeleke on the dancing steps in London

 

APO Newsbreak logo

 

CLASSIFIED ADS

Let us build the most comprehensive online database of worthy and credible Nigerians from all walks of life. It is worth doing!

Loss Off Your Belly Fats, Upper Arm Fat and Body Fats In 2weeks Time.. Click HERE To Start Now!

GOCOP Accredited Member

GOCOP Accredited member

 

 

Africa Media Agency and Al Jazeera

Advertisement



 

 

CLASSIFIED ADS

Loss Off Your Belly Fats, Upper Arm Fat and Body Fats In 2weeks Time.. Click HERE To Start Now!

Let us build the most comprehensive online database of worthy and credible Nigerians from all walks of life. It is worth doing!