NewsExpress advert FCMB banner
Why we crashed cement price —Dangote sales chief

By News Express on 17/02/2016

Share on facebook Yahoo mail icon Gmail icon Share on Google+

Views: 3,593

Mr Johnson Olaniyi is the Regional Sales Director of Dangote Cement. He coordinates the activities of end users, including block moulders. He was in Umuahia on Thursday, February 4, 2016 to attend a meeting of the South-East, South-West and South-South leaders of National Association of Block Moulders of Nigeria (NABMON). In an interview with News Express Regional Editor BONIFACE OKORO, the Director spoke of the rosy partnership between the group and his company and explained that Dangote crashed the price of its cement brand to make it easily affordable and accessible, thereby enhancing quality of cement blocks and, by extension, eradicating building collapse. Excerpts:

News Express: Why and how is Dangote involved in the NABMON meeting?

Johnson Olaniyi: Today, we are sponsoring the gathering together of the South East, South South and South West representatives of NABMON so that they can come together and decide on how they can add value to the real estate by way of producing quality blocks. What Dangote does is to ensure that the artisans are able to maintain high quality product by using Dangote cement.

So they are your partners who buy cement from you which they use for block moulding?

Yes. Before I came on this my platform, there was no umbrella body uniting the block makers and that is why some of them were producing low quality blocks. Since I came on board, we have been collaborating with them on the maintenance and sustenance of high quality blocks because it is when the block is of high quality, that is the only way through which we can address the collapse of buildings in Nigeria, and we are collaborating with Standard Organisation of Nigeria (SON) which is part of the regulatory body.

Today, SON is here and all the officers of NABMON are here; we are going to discuss with them one-on-one on how they are going to maintain high quality blocks and the only way they can do it is through the usage of Dangote Cement.

What kind of incentives are you giving to them to help them maintain high standards of their products?

We have been giving them a lot of incentives. We give them tools like wheel barrows, shovels, safety gears – including hand gloves, umbrellas and other promotional items. We have even extended some umbrellas to them in their sheds so that whenever they are working, they are going to be under that very big umbrella. And besides that, we do so many things for them. Even the promotion of N300 million cash gifts is targetted at the end users because they are the ones that are using the cement; they are the ones that will play the raffle draw.

How long has this partnership lasted?

This is the fourth year and during the last three years, we have covered virtually everywhere in Nigeria and actually taken all the state chairmen of the block makers to Obajana, where they were able to see how cement is being produced.

What have been the advantages of this partnership?

The advantages are numerous. We are talking of quality. Since we started, the issue of building collapse that was a daily occurrence has reduced in Nigeria because people now know that you just have to produce quality blocks. Since we started, we discovered that even people who are moulding blocks on their own now see the reason as to why they need to involve the professionals in the moulding of blocks and use of cement.

Are block moulders in Nigeria part of this group or are you still making efforts to bring them under the same umbrella?

The target today is to look at the entire South-South South, South-West and South-East and we want to bring them together, such that at the end of the day, we know that we have addressed this one, then the next one will be the North-East, North-Central and North-West. By then we will now have the entire country, talking to them in the same language, the language of the right usage of cement, which is Dangotte Cement, the language of high quality blocks, the language of reduction and elimination of collapse buildings.

Dangote is doing so much. Today, we just reduced our price. We want the product to be affordable to them; we want them to have access to the product. That is why today, the price has been slashed from N1,800 to N1,300 (plus) everywhere in Nigeria and that is what we are doing to make sure that they have access to the product because it is the only way through which we can actually encourage them to have high quality blocks.

How can you evaluate the importance of this partnership?

The evaluation is that everybody is now thinking and talking Dangote Cement, everybody is now perceiving that if you want the right quality blocks, you can only use Dangote Cement, everybody is now having the feel that they need to, because when you are successful, you are for everybody – when you are a failure, you are an orphan. So people are now teaming up with Dangote which they know that can only give the benefit of whatever they need in the industry.

•Photo shows Dangote Cement Regional Sales Director, Johnson Olaniyi.

Source News Express

Posted 17/02/2016 5:36:53 PM


Share on facebook Yahoo mail icon Gmail icon Share on Google+



REVEALED: 3 natural ways to get stronger erections, last 25minutes on bed, and increase manhood size without using drugs. Also, Natural Prostrate Enlargement Remedy.. Get In HERE...


You may also like...
Buhari restates determination to improve aviation infrastructure

24-hour curfew slammed on Kafanchan (Kaduna) following protest...

NiMet predicts hazy, misty fog, light showers

Osinbajo appoints 14 INEC RECs (PLUS: Names of...

Awka Literary Society holds Valentine Eve Open Mic...

U.S.-bound Arik Air passengers stranded in Lagos, condemn...

Mass sack of workers at Aero

39 suspected cult members nabbed in Imo

FG to settle severance package of 1, 669...

So, what if Buhari resigns?

Police nabs 423 suspects in Kaduna

Senate frowns at police brutality against anti-Buhari protesters...


Latest News Imo 2019: Orlu elders reject Okorocha’s son-in-law, other Orlu aspirants Nigeria can never survive without North, says ACF *Afenifere insists on restructuring Obi, other SDG experts speak at UN event in Germany 9 suspected kidnappers nabbed in Taraba Leave Idoma land or see fire, youths tell Fulani herdsmen •Give April 15 deadline Lawmakers give Commissioner, Lagos monarch 7 days to remove traditional ruler Facebook crisis: British MPs summon Zuckerberg Armed Forces determined to end terrorism in Nigeria: DHQ Police Special Squad arrests 7 cultists in Anambra •I lied to my wife that I was attending church night vigil — Suspect We’ll entrench transparency, integrity, competition in award of contracts — Okowa 2019: NULGE endorses Ugwuanyi for second term, seeks LG autonomy World Oral Health Day: 750 benefit from Kaduna Refinery’s Free Dental Care


Most Read Nigerian female sex addict opens up, says ‘I like it with both men and women’ (332,538 views) NUDE PHOTO OF OMOTOLA JALADE-EKEINDE surfaces online (325,225 views) Shameless Genevieve Nnaji exposes breasts in public (260,924 views) Finally named: The full list of friends of Nigerian female sex addict who prowled Facebook (214,463 views) Igbo scholar disgraces Femi Fani-Kayode •Demolishes claims on Igbo/Yoruba history with facts and figures (198,081 views) OLUMBA OLUMBA OBU (the one who called himself God) IS DEAD (192,528 views) Breaking News: POPULAR REVEREND CONVERTS TO ISLAM in Kaduna (Nigeria) (167,763 views) OBJ’s son reported dead in Lagos plane crash •Names of more victims emerge (150,491 views) THE FINAL DISGRACE: Igbo scholar unleashes more facts about Igbo/Yoruba history, finishes off Femi Fani-Kayode with second article (143,219 views) My wasted years in Olumba Olumba Obu’s Evil Brotherhood (133,333 views) Lagos plane crash: Journalist releases victims’ names (132,689 views) Gunmen kill ASP, 2 other police officers in vain bid to kidnap Rivers PDP chieftain (125,953 views)


Categories Advertorials (3) African Press Organisation (81) Art & Literature (34) Business & Economy (2,973) Business Verdict (36) Columnists (814) Complaints & Requests (94) Enterprise & Opportunities (207) Entertainment (455) Features (554) Global Business Monitor (239) International (1,859) Interview (146) Live Commentary (28) Love Matters (114) News (33,776) Opinion (896) Pidgin (10) Politics (4,629) Religion (701) Sports (1,457) Stock Watch (28) AMA & Al Jazeera Global Update





Football Highlight -- BARCELONA - CHELSEA 3:0


APO Group Partner




REVEALED: 3 natural ways to get stronger erections, last 25minutes on bed, and increase manhood size without using drugs. Also, Natural Prostrate Enlargement Remedy.. Get In HERE...

GOCOP Accredited Member

GOCOP Accredited member



Africa Media Agency and Al Jazeera